Mazanec

Josef Mazanec was assistant professor at the Institute of Advertising and Market Research (WU). He also worked as a consultant to the National Advertising Agency Organisation and carried out the responsibilities of Austrian delegate to the European Association of Advertising Agencies (EAAA).

From 1971-1981, he was the Austrain delegate at the European Association of Advertising Agencies. Subsequently, Prof. Mazanec served as the head of the Institute for Tourism and Leisure Studies (WU) from 1981-2010. In 1992, he was a visiting scholar at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts.

Alongside his flourishing academic career, he participated as a board member of the Association Internationale d'Experts Scientifiques du Tourisme (AIEST) from 1984-1994, a member of the Tourist Research Centre and founding member of the International Academy for the Study of Tourism (IAST). In addition, Prof. Mazanec was member of the Travel and Tourism Research Association; the American Marketing Association; and the American Marketing Academy. From 1981-1997, he held the position of Vice-President of the Austrian Society of Applied Research in Tourism. Also notable is his work as associate editor of the Annals of Tourism Research, a premier journal in the field of tourism.

During the period of 1996-2000, he was research and editor for Europe of Tourism Analysis, which complements his positions as editorial board member of Tourism Economics; the Journal of Travel and Tourism Marketing; the International Journal of Contemporary Hospitality Management; the Journal of Modelling in Management; and the Journal für Betriebswirtschaft. Prof. Mazanec was chief coordinator of the Special Research Program (SFB010) on 'Adaptive Systems and Modelling in Economics and Management Science' from 1997-2000. In addition, from 1997-2002, he was Vice-Rector for Research at WU.

Research Interest

His main research interests are in the areas of hospitality and tourism management, models of consumer & tourist behavior, strategic marketing and strategic planning, multivariate methods and neurocomputing, decision support systems, management science applications to travel & tourism.