Publications

Dickinger, A., Kleijnen, M. , "Situational Factors of Drivers of Mobile Service Consumption", 38th EMAC, Nantes, France, 2009  .

Dickinger, A., Kleijnen, M. , "Coupons Going Wireless: Determinants of consumer intentions to redeem mobile coupons", Journal of Interactive Marketing, vol. 22, issue 3, pp. 23-39, 2008  .

Kleijnen, M., Dickinger, A. , "Consumer Intentions to Redeem Mobile Coupons", 36th European Marketing Academy Conference (36th EMAC), Reykjavik, Iceland, Iceland University, pp. CD, 2007  .

Lengauer, J., Dickinger, A., Kleijnen, M. , "Hedonic and Utilitarian Dimensions of Mobile Service Usage", 36th European Marketing Academy Conference (36th EMAC), Reykjavik, Iceland, Iceland University, pp. CD, 2007  .