Publications

Lengauer, L., Sedlacek, S. , "NOVA – Nachhaltige grenzüberschreitende Kooperationen – Chancen und Risiken für die Region Wien-Bratislava. ", Jubiläumsfonds der österreichischen Nationalbank, Vienna, pp. 40, 01/2008.

Lengauer, L., Sedlacek, S. , "NOVA-Nachhaltige grenzüberschrietende Kooperationen-Chancen und Risiken für die Region Wien-Bratislava", Jubiläumsfonds der österreichischen Nationalbank, pp. 40, 01/01/2008. Abstract

Lengauer, L., Sedlacek, S. , "Nachhaltige grenzüberschreitende Kooperationen in der Vienna-Bratislava Region.", GfR Seminarbericht , vol. 50: Gesellschaft für Regionalforschung, pp. 18-52, 2007  .

Dickinger, A., Lengauer, J., Matjan, G. , "Exploring Customers Intention to Use Mobile Advertising Services", 16th Annual Frontiers in Service Conference, San Francisco, USA, 2007  .

Lengauer, J., Dickinger, A., Kleijnen, M. , "Hedonic and Utilitarian Dimensions of Mobile Service Usage", 36th European Marketing Academy Conference (36th EMAC), Reykjavik, Iceland, Iceland University, pp. CD, 2007  .

Dickinger, A., Lengauer, J. , "Value Creation through Mobile Service Usage: Investigating the Role of Context Awareness as an Influencing Factor", 14th International Product Development Management Conference, Porto, Portugal, 2007  .

Lengauer, J., Dickinger, A. , "Value Dimensions as Antecedents of Mobile Service Adoption and the Moderating Role of Ubiquity", INFORMS Marketing Science Conference, Singapore, 2007  .