benchmarking

Researchers from MODUL University Vienna participated in this year's European Cities Marketing (ECM) annual conference held from June 9 to 12 in Las Palmas de Gran Canaria. Participation in expert groups and workshops indicates the well-established cooperation between ECM and MODUL University Vienna, based on over 13 years of involvement by Prof. Karl Wöber in the organization.

MU Vienna and European Cities Marketing (ECM) launched a new joint project on city tourism competitiveness during the association’s last meeting in March 2009. The initiative is the result of a long-term collaboration between MODUL University Vienna and the organization.