cultural tourism

The Department of Tourism and Hospitality Management of MODUL University Vienna, the Institute for Tourism and Leisure Studies of Vienna University of Economics and Business and ÖGAF cordially invite you to "Drivers of Cultural Experiences in tourism" - Industry Panel Discussion as a part of the CPTHL 2009 conference at MODUL University Vienna.

In 1985, Athens was the first official European City of Culture; since then at least one European City has been nominated as a European Cities of Culture, pursuing the goal of strengthening the integration among European countries.

In the past, the European Cities of Culture have been more or less successful: Graz is said to be one of the very successful examples of a Cultural Capital. In 2003 the positive image grew and tourism boomed.