e-marketing

Researchers from MODUL University Vienna participated in this year's European Cities Marketing (ECM) annual conference held from June 9 to 12 in Las Palmas de Gran Canaria. Participation in expert groups and workshops indicates the well-established cooperation between ECM and MODUL University Vienna, based on over 13 years of involvement by Prof. Karl Wöber in the organization.

Social Media Marketing - Hands On!
MODUL University Vienna 6th semester students just finished an applied online marketing project in cooperation with the Vienna Tourist Board (www.vienna.info). The students who took part in the e-Marketing seminar designed a social media campaign which covers prominent social networks such as facebook, youtube, twitter and flickr. The aim of the campaign is to present Vienna to an international audience of young travelers and show what Vienna has to offer beyond prestigious imperial heritage sights.