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Social Media Marketing - Hands On!
MODUL University Vienna 6th semester students just finished an applied online marketing project in cooperation with the Vienna Tourist Board (www.vienna.info). The students who took part in the e-Marketing seminar designed a social media campaign which covers prominent social networks such as facebook, youtube, twitter and flickr. The aim of the campaign is to present Vienna to an international audience of young travelers and show what Vienna has to offer beyond prestigious imperial heritage sights.