Analysing International City Tourism Book is Out Now

In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors’ first book on analyzing city tourism was published in 1997, tourism marketing still had to prove its ability to utilize advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. However, there is still a shortage of literature demonstrating the ‘how-to’ of realizing these analytical ambitions and the appropriate learning-by-doing support.

This follow-up text to the 1997 book, entitled ‘Analyzing International City Tourism’ to clearly underline its focus, further contributes to filling this gap. Ten chapters are completely new, while two have been expanded and extensively revised. Where conducive to the learning experience the chapters provide program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.

The book includes the following chapters:

City tourism management and trends
• The management of city tourism in Europe (Karl W. Wöber)
• European city tourism statistics (Johanna Ostertag, Karl W. Wöber)
• Assessing the significance of city tourism in Europe (Ulrike Bauernfeind, Irem Arsal, Florian Aubke, Karl Wöber)
• Seasonality in city tourism (Valeria Croce, Karl W. Wöber)

Monitoring demand and competition

• Managing the heterogeneity of city tourists (Josef A. Mazanec, Andreas H. Zins)
• Part 1: Generating city tourist types (Josef A. Mazanec)
• Part 2: Profiling and assessing city tourist types (Andreas H. Zins)
• Information needs of city travellers (Clemens Költringer, Karl W. Wöber)
• Different tourists - different perceptions of different cities (Sara Dolnicar, Twan Huybers)
• A guest mix approach to analysing city tourism competition (Christian Buchta)
• Cities to play: Outlining competitive profiles for European cities (Valeria Minghetti, Federica Montaguti)
• European tourist cities in connotative Google space (Josef A. Mazanec)

Tourists’ assessment of typical city offerings

• Visitor activities and inner-city tourist mobility: The case of Heidelberg (Tim Freytag)
• Perceived authenticity and the museum experience (Claudia Krösbacher, Josef A. Mazanec)

Analysing International City Tourism was written in cooperation with mainly MODUL University Vienna and Vienna University of Economics and Business faculty and has been published by Springer. If you are interested and would like to buy the book here is the link.

Contact:
Dr. Irem Arsal, MODUL University Vienna, Department of Tourism and Hospitality Management, Am Kahlenberg 1, 1190 Vienna, Austria
irem.arsal@modul.ac.at | www.modul.ac.at