European Cities Marketing Benchmarking Report 2010 is Available Now

European Cities Marketing (ECM), the leading network of city tourism organisations in Europe, launched the sixth edition of the European Cities Marketing Benchmarking Report on June 11th, during its Annual Conference in Las Palmas. The report, which was developed by MODUL University Vienna, includes the latest figures about the performance of European Cities in 2009 and illustrates the main trends in city tourism between 2004 and 2009 from 101 European cities. In addition, the Report includes an estimation of prospects for 2010 based on an expert pool of 89 managers of ECM-member cities.

The European Cities Marketing Benchmarking Report focuses on the strategic and competitive position of European city destinations and provides insights into long-term trends as well as recent developments in the European city tourism industry. The report converts statistical data compiled from ECM member cities into comprehensive managerial information and makes it easily accessible, mainly by the graphical representation of charts.

The report indicates that city tourism in Europe was strongly hit by the economic crisis in 2008 and the first half of 2009, but it then recovered faster than the overall tourism industry in Europe. Despite this economically difficult period for tourism in Europe, many German cities surprised experts with a relatively strong increase in their overall numbers of international and domestic bednights in 2009. In particular, Berlin made remarkable gains in market share compared to other city tourism destinations in Europe.

The ECM Benchmarking Report, which includes more than 100 pages of tables and graphs, is available in PDF format and is distributed by ECM Head Office. For more information see www.europeancitiesmarketing.com

Contact:
Dr. Irem Arsal, MODUL University Vienna, Department of Tourism and Hospitality Management, Am Kahlenberg 1, 1190 Vienna, Austria
irem.arsal@modul.ac.at | www.modul.ac.at