Alumni Spotlight - Edward Rowley, BBA '11

Following graduation in July, our second class of MODUL University BBA graduates are already making a splash, securing posts throughout the tourism and hospitality industries.

Edward Rowley, BBA '11, relates his high-flying success story:

''After successfully completing a yearlong internship at SWISS International Airlines and graduating from the BBA program at MODUL University in July 2011, I landed a job at Austrian Airlines. I work in the Global Sales & Distribution division as a steering specialist in the department Sales Austria & Slovakia. Our department handles all leisure and corporate accounts and related sales activities for the Lufthansa Group in Austria & Slovakia in addition to taking the lead on global Star Alliance accounts worldwide.

Specifically, the sales steering team is responsible for analyzing customer and route data in order to identify any potential revenue optimizing opportunities and uses this information to implement strategic sales actions as well as steering key account managers.

Some examples of these activities include implementing incentives for company and travel agency contracts, contract management and identifying new business leads, adjusting fare structures in coordination with revenue management, or giving recommendations for flight schedule improvements to network development department. Therefore, my tasks are quite diverse and involve allot of detective work providing me with a compelling and dynamic working environment.

My three years at MODUL provided me with the essential business skill set and tourism knowhow to lift-off my career to new horizons in this challenging, but interesting industry (pun intended).''