Dickinger's blog

Online bookings of hotels have increased drastically in recent years. Online hotel booking, the second most important product in online tourism revenue is the focus of this research. Hotels make use of the Internet to not only offer services to customers but to simultaneously provide a platform for customers to give feedback on their stay in a specific hotel.

How destination information is used, searched for and represented in electronic networks is the focus of a special session initiated by Astrid Dickinger and Karl Wöber at the American Marketing Association’s Summer Educators Conference.