MODUL University Vienna hosted the 5th ECM & ETC Joint TourMIS Workshop
The 5th ECM & ETC Joint TourMIS Users’ Workshop took place at MODUL University, in Vienna, September 3-4, 2009. The 81 delegates attending the event represented city and national tourist organizations, universities and companies from the hospitality and tourism industry from 25 different countries in Europe.
The first day of the workshop offered training on the usage of the TourMIS, the online marketing information-system for tourism managers (www.tourmis.info). The morning session was devoted to train the users about tourism statistics and data input functions. The afternoon presentations focussed on the use of the system to perform analyses, such as benchmarking destinations' performance, assessing seasonality, benchmarking prices for tourism related services and monitoring the demand for cultural attraction. The day ended with the presentation of the newest implementation of the system, an innovative application to forecast tourism demand.
During the second day experts and representatives of the tourism and media industries shared their knowledge in the attempt to shed light on one of the most discussed topic of the moment: Web 2.0 marketing. City and National Tourist Offices presented how they moved from Web 1.0 to Web 2.0, shared their impressions and discussed about the still open questions concerning this type of marketing activities, such as the problem of tracking and assessing the performance of social-web based marketing activities. The contributions of experts from the industry and academia unveiled aspects of social webbers' profile and attitudes in using the Internet, provided suggestions on how to create an attractive global travel 2.0 portal and presented the state-of-the-art methodology to automatically analyze online media and user‐generated content to measure media coverage, reputation, to assess the impact of events and to reveale changes in destination profile.
The event is an initiative jointly organized by European Cities Marketing, European Travel Commission & MODUL University Vienna every year. The event was generously sponsored by the Austrian National Tourist Office and the Vienna Tourist Board.
All the presentations and pictures of the event can be downloaded from this link.
More about TourMIS
- www.tourmis.info
- TourMIS Awarded UNWTO's Price on Innovation in Tourism Enterprises by the United Nations World Tourism Organization (UNWTO)
- TourMIS Users' Workshop 2008
Contact
Valeria Croce (MA), MODUL University Vienna
Department of Tourism and Hospitality Management
Am Kahlenberg 1, 1190 Wien, Austria
valeria.croce@modul.ac.at | www.modul.ac.at/croce
(c) 2009 MODUL University Vienna | impressum | www.modul.ac.at | 
Comments
Dear Valeria, I would say
Dear Valeria,
I would say that i really enjoyed the quality of your organization, your availability, your kindness, the best room I have ever used in an hotel and finally all the presentations.
Thank you and Karl for all!
The diversity gave an overview of very useful experiences of web 2.0 to bring back to Nice and analyze.
Eddie Fillia
Director New Technologies
Nice Toutrist and Congress Office
Dear Valeria & Karl, Thank
Dear Valeria & Karl,
Thank you for a great and very interesting workshop! Also the get-together on Thursday was very nice. I am looking already forward to Workshop No. 6. :-)
Best regards,
Christian
Dear Valeria , I would
Dear Valeria , I would like to thank you and Dr Woeber for so well organised TMWorkshop and seminar, I am reviewing now everything, it was dinamic and fruitfull, excellant moderation and very good speakers,
the evening in Albertinakeller was wonderful inspite of rain, acctually walking on the rain in Vienna is one more new Taste of Vienna, again thanks alot
best regards from Novi Sad
Ksenija
TONS-Torist Organisation of City of Novi Sad
Dear Valeria, thank you very
Dear Valeria, thank you very much for info. I would also like to thank you and Dr Woeber for so well organised TMWorkshop, I am reviewing now everything, it was dinamic and fruitfull, excellent moderation and very good speakers, thanks a lot
and best regards from Novi Sad
Ksenija
TONS
NOVI SAD TOURIST INFORMATION CENTRE
Dear Valeria, thank you very
Dear Valeria, thank you very much for info. I would also like to thank you and Dr Woeber for so well organised TMWorkshop, I am reviewing now everything, it was dinamic and fruitfull, excellant moderation and very good speakers, thanks a lot
and best regards from Novi Sad
Ksenija
TONS
NOVI SAD TOURIST INFORMATION CENTRE
Serbia - 21000
tel: + 381 21 421 811, 421 812
email: ticns@nadlanu.com
Dear Karl & Valeria, Many
Dear Karl & Valeria,
Many thanks for the excellent meeting and Seminar in Vienna last week - and also for the impressively speedy mailing of the presentations. It all went very well, both were very well attended, and I'm sure that everyone went away happy, so thanks again for organising it all so well at MODUL, which remains an ideal location for such events.
Best regards from sunny Brussels.
Alles Gute !
Lisa
Dear Ms Croce! I would like
Dear Ms Croce!
I would like to say thank you for the wonderful orginazation of the seimar on Tourism Marketing and Social Web! I was very pleased to take part in it.
Thank you again and I am looking forward to the next ECM & ETC Joint TourMIS Users' Workshop.
kind regards
Beatrix Biegler
Dear Karl, dear
Dear Karl, dear Valeria,
Thanks a lot for this quick solving of the problem. I'm extremely enthusiastic about this new functionality and send you again my warmest congratulations.
I also seize the opportunity of this email to thank you, in the name of ECM, for the excellent organization of the seminar, which was exemplary and conveyed an extremely positive image of your university. Our collaboration is very fruitful and I am convinced it still has a bright and long-lasting future.
Kind regards,
Olivier
T 020-5512549
F 020-6252869
E o.ponti@atcb.nl
Amsterdam Toerisme & Congres Bureau
Post new comment