Competitive Analysis and Strategy

In this course, students will become familiar with the principal concepts, frameworks and techniques of strategic management, and they will gain expertise in developing problem-solving strategies. After successfully completing this course, students are able (1) to understand effects of individual differences on motivation, how information is processed, and how problems are solved; (2) to diagnose the type of problem-solving and leadership approach to take when faced with specific types of problems; (3) to understand what is involved in designing a job in order to accomplish specific objectives; (4) to set goals and link their accomplishment to rewards; (5) to understand the basic issues involved with the resistance to change among employees/officers.

Björn Ambos is Full Professor of International Management and Marketing at the Vienna University of Economics and Business Administration. Previously he held positions at the University of Edinburgh and the University of Hamburg.

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