Curriculum

MBA with a major in New Media and Information Management

Business Core Courses (30 ECTS)

MODUL I Managing People and Teams (12 ECTS)

• Leadership
• Managing People and Teams
• Managing Organizations
• Ethics and Corporate Social Responsibility
• Financial Management
• Information Systems Management

MODUL II Marketing and Innovation (6 ECTS)

• Entrepreneurship and Innovation
• Competitive Analysis and Strategy
• Marketing Management

MODUL III Quantitative and Economic Analysis (12 ECTS)

• Managerial Economics
• Data Analysis and Decision Making
• Accounting and Financial Reporting

MODUL IV Enrichment Courses for a major in New Media and Information Management (choose 24 ECTS)

• Environmental Management
• Dispute Resolution, Negotiation and Collaborative Processes
• E-Government
• Telecommunication - Branding, Products and Distribution
• Semantic Web Technologies
• Electronic Content Production
• Online Collaboration, Virtual Communities and Social Networks
• New Media Business Plan and IP Rights
• Recommendation and Customization
• Visualization Techniques

Enrichment Courses (choose 6 ECTS)

• Public-Private Partnerships
• The Legal and Regulatory Framework of the European Union
• Human Ecology
• Governance Issues in Sustainable Development
• The Practice of Sustainable Development
• Tourism Marketing Intelligence
• Public Administration and the Rule of Law
• Consumer Behavior and Psychology in Tourism and Leisure I
• Consumer Behavior and Psychology in Tourism and Leisure II
• Public Management, Controlling and Quality Management

This is not an exhaustive list of the enrichment courses available for students to choose from but rather a sample to indicate the variety of courses offered in the program.

MODUL V Master Thesis (30 ECTS)

• Master Thesis Tutorial
• Master Thesis and Master Thesis Defense