MBA in New Media Technology and Management

Economics of New Media

• Electronic Commerce Applications
• Telecommunications - Branding, Products and Distribution
• Knowledge and Change Management
• New Media Business Plans and Intellectual Property Rights

Information Management

• Electronic Content Production
• Semantic Web Technologies
• Information Retrieval and Text Mining

Multimedia Technologies

• Visualization Techniques for Management
• Multimedia Information Systems
• Ubiquitous Computing and Ambient Intelligence

New Media Applications

• Interactive Marketing
• Online Collaboration, Virtual Communities and Social Networks
• Digital Earth - Environmental New Media Applications

Electives (Select two out of four)

• Organizational Learning
• Recommendation and Customization
• Computer Reservation and Distribution Systems
• e-Government

Business Core

• Competitive Analysis and Strategy
• Data Analysis and Decision Making
• Financial Management
• Leadership
• Ethics and Corporate Social Responsibility
• Entrepreneurship and Innovation
• Controlling
• Financial Reporting
• Managerial Economics
• Managing People and Teams
• Managing Organizations
• Marketing Management
• Operations Management
• Global Markets
• Information Systems Management