Electronic Commerce Applications
Electronic Commerce, or e-Commerce, consists of the buying and selling of products or services via electronic networks such as the Internet. Today, it encompasses a wide range of business activities and processes, from e-banking to relationship management to e-supply chain management. The ever growing dependence of modern enterprises on virtual business processes drives the development of e-commerce applications, which enable and support these processes.
This course is designed to provide students with thorough knowledge of fundamental concepts and terminology. It also covers how applications and services address existing business needs; case studies illustrate the underlying theory to provide students with an understanding of best practice and emerging opportunities in electronic publishing and advertising, electronic shopping and distribution.
In the first part of the course, the technical background and the diverse research field of multimedia information systems such as hypertext, multimedia content coding, and embedding are discussed. The second part focuses on the basic concepts of implementing multimedia and hypertext based on a project-oriented approach using the concept of an iterating production cycle.
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Arno Scharl is Vice President of MODUL University Vienna and Head of its Department of New Media Technology (NMT). His current research interests focus on text mining, integrating semantic and geospatial Web technology, media monitoring, virtual communities and computer-mediated collaboration. |