Interactive Marketing
This course provides insights into how interactive media and electronic devices are used in marketing. Students gain an understanding of the principles of strategic communications planning. They will learn to identify and develop the elements of a marketing communications plan (objectives, target audiences, market segments, positioning and messaging) and align marketing communications strategies applied across media (advertising, online/wireless, promotions, direct marketing, social media marketing, etc.). Students will experience how technology, ethics, and corporate responsibility significantly impact integrated marketing communications.
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Astrid Dickinger is Assistant Professor at MODUL University Vienna. |