Telecommunications - Branding, Products and Distribution
Telecommunications is one of the fastest growing and most competitive
industries in today’s world. How to position, develop and measure brands
determines the success or failure of companies. Due to the intangible nature of telecommunications products, their development, communication and distribution are inter-related and demanding tasks. During the course you will get hands-on experience from an industry expert as well as marketing insights by conducting topical case studies.
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Mag. Marie-Helene Ametsreiter is an industry expert having obtained extensive experience in the Telecom field during her 13-year career in several marketing and general management positions in Western and South-Eastern Europe. |