Curriculum

MBA in New Media and Information Management

MODULE II Economics of New Media

• Telecommunications - Branding, Products and Distribution
• New Media Business Plans and Intellectual Property Rights
• Interactive Marketing

MODUL III Information Management

• Electronic Content Production
• Semantic Web Technologies
• Online Collaboration, Virtual Communities and Social Networks

MODULE IV Multimedia Technologies

• Visualization Techniques for Management

Electives (Select two out of four)

• Organizational Learning
• Recommendation and Customization
• Computer Reservation and Distribution Systems
• e-Government
• Information Retrieval and Text Mining
• Multimedia Information Systems

Business Core

• Competitive Analysis and Strategy
• Data Analysis and Decision Making
• Financial Management
• Leadership
• Ethics and Corporate Social Responsibility
• Entrepreneurship and Innovation
• Controlling
• Financial Reporting
• Managerial Economics
• Managing People and Teams
• Managing Organizations
• Marketing Management
• Operations Management
• Global Markets
• Information Systems Management