European Cities Marketing
European Cities Marketing (ECM) is the leading network of City Tourist Offices and Convention Bureaus for sharing expertise, working together on an operational level, and having business opportunities. European Cities Marketing is promoting and linking the interests of more than 120 members from more than 100 major cities in 32 countries. ECM and MODUL University Vienna cooperate in various fields. The tourism and hospitality faculty in particular provides technical advice for research projects undertaken by ECM. All presentations by MODUL faculty can be downloaded from the European Cities Marketing website (intranet section).
Expert Group Engagement
- Research & Statistics - Karl Wöber (Technical Advisor)
- Research & Statistics - Clemens Költringer
- Benchmarking - Karl Wöber
- Benchmarking - Irem Arsal
Projects
- 2010 - European Cities Marketing Online Benchmarking Tool
- 2010 - European Cities Visitors Report
- 2009 - The ECM Crisis Monitor
- 2009 - The ECM Shopping Index
- 2009 - ECM Facebook Fanpage
- since 2005 - annual ECM/ETC TourMIS workshop and seminar
- 2003 - Visit European Cities Info - Domain Specific Search Engine
- 1999 - TourMIS - Tourism Marketing Information System
- 1994 - Data compilation of European cities tourism statistics
Workshops & Presentations
-
European Cities Marketing
- The European Cities Visitors Report
Speakers: Katrin Heintschel (Vienna Tourist Board), Karl Wöber (MODUL University Vienna) - Success Factors in Social Media Marketing - state of the art (Video)
Speakers: Christoph Berg (Student | MODUL University Vienna), Clemens Költringer (MODUL University Vienna) - Forecasting City Tourism Demand with TourMIS
Speaker: Karl Wöber (MODUL University Vienna) - Google Analytics
Speaker: Clemens Költringer (MODUL University Vienna) - TourMIS Training | Bring your tourism statistics and learn how to use TourMIS!
Speakers: Karl Wöber (MODUL University Vienna), Valeria Croce (MODUL University Vienna) - Facebook, a world without borders I
Speaker: Clemens Költringer (MODUL University Vienna) - Forecasting City Tourism Demand with TourMIS I | Learn how to use TourMIS for Forecasting and Benchmarking
Speaker: Karl Wöber (MODUL University Vienna) - Facebook, a world without borders II | (workshop for advanced learners)
Speaker: Clemens Költringer (MODUL University Vienna - Facebook, a world without borders I
Speaker: Clemens Költringer (MODUL University Vienna) - The ECM shopping index : first results, new perspectives
Speaker: Tuulikki Becker (Helsinki Tourist & Convention Bureau), Valeria Croce (MODUL University Vienna) - Introducing the ECM Online Media Monitor
Speaker: Karl Wöber (MODUL University Vienna) - European City Tourism Online Media Monitor - A new ECM project Royal Suite
Speaker: Karl Wöber (MODUL University Vienna), Valeria Croce (MODUL University Vienna) - Best Practice examples of City Tourism Websites
Speaker: Clemens Költringer (MODUL University Vienna)
Annual Conference & General Assembly | 9th to 12th June 2010
Las Palmas de Gran Canaria
European Cities Marketing
Spring Meeting | 24th to 27th February 2010
Turku
European Cities Marketing
Autumn Meeting |25th to 28th November 2009
Amsterdam
European Cities Marketing
Spring Meeting | March 4 - 6, 2009
Dublin
European Cities Marketing
Autumn Meeting | 5-8 November 2008
Nottingham, England
European Cities Marketing
Annual Conference | JUNE 11 - 14, 2008
Belgrade
Activities carried out by Karl Wöber prior to the establishment of MODUL University Vienna
- 9/3/2007 TourMIS Progress Report. Report for the European Cities Marketing
(ECM) Research & Statistics Working Group, European Cities Marketing
Network Meeting, Barcelona, Spain. - 26/10/2006 Report to the ECT Research & Statistics Working Group, European
Cities Tourism Seminar Meeting, Dubrovnik, Croatia. - 20-21/9/2006 ETC-ECT Joint TourMIS Users' Workshop, Budapest, Hungary.
- more...