MODUL University ViennaAm Kahlenberg 1
1190 Vienna | AustriaPhone +43 (1) 320 35 55-0
E-Mail office[AT]modul.ac.at
1190 Vienna | AustriaPhone +43 (1) 320 35 55-0
E-Mail office[AT]modul.ac.at
[1]Together with the UN World Tourism Organization (UNWTO [2]), European Travel Commission (ETC [3]) and European Cities Marketing (ECM [4]), MODUL University Vienna promoted a two-days event on tourism statistics and strategic marketing planning, hold on September 11 and 12, 2008.
Benchmarking tourism destinations with the Management Information System TourMIS (www.tourmis.info [5]) has been the prevalent topic on the first day, when Professor Karl Wöber, President of MODUL University Vienna, trained managers of tourism boards in Europe on how to use a marketing information system effectively.
The second day saw international guest speakers from leading tourism organizations, like VisitBirtain and TourEspana, alternating on the podium to share knowledge and best practices on strategic planning for the tourism industry. Premise for the meeting was the presentation of the “Handbook on Tourism Forecasting Methodologies”, shortly to be published by the European Travel Commission (www.visiteurope.com [6]) and the UN World Tourism Organization (www.world-tourism.org [7]).
For two days 80 delegates, amongst managers, academics, consultants and representatives of governments and international organizations, coming from 35 different destinations in Europe, were hosted by MODUL University Vienna, which confirms its role as leading platform for the international tourism industry.
Contact
Valeria Croce (MA), MODUL University Vienna
Department of Tourism and Hospitality Management
Am Kahlenberg 1, 1190 Wien, Austria
valeria.croce@modul.ac.at [8] | www.modul.ac.at/croce [9]
Links:
[1] http://www.modul.ac.at/sites/modul/files/images/John Kester.jpg
[2] http://www.unwto.org
[3] http://www.etc-corporate.org/
[4] http://www.europeancitiesmarketing.com
[5] http://www.tourmis.info
[6] http://www.visiteurope.com
[7] http://www.world-tourism.org
[8] mailto:valeria.croce@modul.ac.at
[9] http://www.modul.ac.at/croce
[10] http://www.modul.ac.at/print/1706#comment-28
[11] http://www.modul.ac.at/print/1706#comment-26
Comments
Liebe Valeria! Danke für [10]
Liebe Valeria!
Danke für Deine Mail und auch noch einmal für die schönen und spannenden Tage in Wien!
Lieben Gruß,
Ulf Sonntag
Project Manager German Reiseanalyse
Dear Valerie and Karl,
Dear Valerie and Karl,
Thanks for your message. It was a great pleasure to be in Vienna and work with you and enjoy the perfect organisation and the installation of the Modul University. Thanks again!
Best regards,
John G.C. Kester
Chief of Market Trends, Competitiveness and Trade in Tourism Services Section
World Tourism Organization (UNWTO), a specialized agency of the United Nations
Dear Valeria, The seminars [11]
Dear Valeria,
The seminars were really great (congratulations for the organisation of the event!) and I definitely enjoyed my stay.
Kind regards,
Olivier Ponti
Manager Research & Development
Amsterdam Toerisme & Congres Bureau
Thank you so much for
Thank you so much for everything!!!
It was really great being there!
Catherine Dardenne
Cultural marketing | Press relations
Brussels International | Tourism & Congress