MU hosts 7th annual TourMIS Users’ Workshop

7th annual TourMIS Users’ Workshop & International Seminar on New Media Analysis and Strategies for Tourism Marketing Organizations
September 15-16, 2011

Organized by the European Travel Commission [1], European Cities Marketing [2] & MODUL University Vienna [3]

This event will take place at MODUL University Vienna [4].

MODUL University Vienna will host two international events regarding tourism on September 15-16, 2011. Both events are directed toward managers, academics as well as consultants and representatives of governments and international organizations dealing with tourism. Participants are invited to register for both days, or can chose to participate in just one event.

The Seventh TourMIS Workshop (day 1) offers training on how to use TourMIS (www.tourmis.info [5]), the marketing information-system for tourism managers, and provides participants with information on relevant methodologies to analyze tourism. The workshop mainly addresses analysts and marketers from tourism organizations.

The International Seminar on New Media Analysis and Strategies for Tourism
Marketing Organizations (day 2) provides an overview of latest new media & online marketing research approaches. The focus of the seminar lies in analyzing destination representation (image) on the internet, social media monitoring approaches, social network analysis, and the analysis of online user behavior tracked via latest technologies. The introduced techniques are enriched by advanced visualization techniques, providing valuable information for tourism marketing organizations.

Register now: Registration Closed
Program: Final Program 2011 [6]

We invite you to visit www.modul.ac.at/tourmis [7] to keep up to date with event-related news.

We sincerely thank the Austrian National Tourist Office (ANTO) [8] and the Vienna Tourist Board [9] for sponsoring the event.

Vienna Hotel and Cityguide [10] offers a free Vienna audiotour for our participants: Click on the "Audioguide" link on the left side of the page and use "TOURMIS11" for your free download.

We look forward to welcoming you in Vienna!

Prof. Dr. Karl Wöber President
Regstrations (contact): Ms Bozana ZEKAN
(contact: bozana.zekan[at]modul.ac.at [11]) Researcher and Lecturer MODUL University Vienna

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Time: September 15-16, 2011

Venue: MODUL University Vienna Am Kahlenberg 1, A-1190 Vienna (map [4])

Costs: Participation in this event is free (accommodation and travel costs need to be covered by each participant).

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Day 1

Benchmarking Tourism Destinations I

• Introduction to TourMIS (Karl Wöber) [12]
• Overview of new features in TourMIS (Karl Wöber | live)
• How to retrieve and interpret tourism statistics for city tourism organizations (Katrin Heintschel) [13]

Benchmarking Tourism Destinations II

• How to retrieve and interpret tourism statistics for national tourism organizations (Vincent Nijs) [14]
• Measuring and comparing seasonality in European destinations (Tünde Mester) [15]
• Portfolio analysis: Visualizing a destinations competitive performance (Karl Wöber) [16]

Benchmarking Tourism Destinations III

• Forecasting tourism demand: A general introduction and its implementation in TourMIS (Karl Wöber) [17]
• www.citytourismbenchmark.com – The next generation of TourMIS? (Katrin Heintschel & Irem Arsal) [18]
• Summary of workshop feedback by participants and discussion on future TourMIS developments (Live)

Day 2

Media Monitoring, Web Mining and Visualization I

• Web Intelligence for Monitoring News and Social Media - Benefits for Tourism Organizations (Arno Scharl) Presentation [19] | Handout [20]
• Monitoring Hotel Prices from the Internet - A Destination Benchmarking Approach (Manfred Hackl) [21]

Media Monitoring, Web Mining and Visualization II

• Social Networks in Tourism - Cases and Applications for DMOs (Florian Aubke) [22]
• Tourism Website Analytics  Benchmarking Website Analytics - New metrics for understanding Online Marketing and Website Performance (Irem Arsal & Clemens Költringer) [23]
• The Lyon Tourism Barometer - How visualizations are used to reveal the competitive position of Lyon (Camille Benoist) [24]
• Effective visualization - How Amsterdam Tourism & Convention Board reveals the beauty of its data (Olivier Ponti) [25]

Mobile Applications and User Behavior I

• Mobile Tourism - Facts, Figures, User Challenges (Astrid Dickinger) [26]
• The Mobile Strategy of Austria - Considerations and implementation of a mobile strategy from a NTO’s perspective (Olaf Nitz) [27]

Mobile Applications and User Behavior II

• Leveraging Context-Awareness in Tourism Mobile Applications (Francesco Ricci) [28]
• The Potential of Mobile Device - It’s not an app, it’s a strategy (Paul Hennesy) [29]

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More about TourMIS

• www.tourmis.info [5]
• TourMIS Awarded UNWTO's Price on Innovation in Tourism Enterprises by the United Nations World Tourism Organization (UNWTO) [30]
• TourMIS Users' Workshop 2010 [31]
• TourMIS Users' Workshop 2009 [32]
• TourMIS Users' Workshop 2008 [33]