Koeltringer's blog

Social Media Marketing - Hands On!
MODUL University Vienna 6th semester students just finished an applied online marketing project in cooperation with the Vienna Tourist Board (www.vienna.info [6]). The students who took part in the e-Marketing seminar designed a social media campaign which covers prominent social networks such as facebook, youtube, twitter and flickr. The aim of the campaign is to present Vienna to an international audience of young travelers and show what Vienna has to offer beyond prestigious imperial heritage sights.

From March 25th – 28th, the foremost tourism researchers of Europe gathered for the first time in Vienna to attend the annual conference of the Tourist Research Center (http://trc.aiest.org [8]). The „Who‘s Who“ of tourism research came together not only to discuss current research projects but also the forthcoming challenges for tourism especially with consideration of the difficult economic situation faced today.

Website: http://trc.aiest.orgThe Tourist Research Center (TRC), in co-operation with MODUL University Vienna, has just launched its new website which aims to foster collaboration among its members in an online environment. TRC and MODUL University Vienna jointly developed and implemented this first online representation to create visibility of the club of tourism researchers and consultants.

MODUL University Vienna has just recently published five image videos about the University and the study programs offered. You can access MODUL's YouTube channel here [11].

For detailed information about MODUL University's study programs, please click here [12].

[14]MODUL University Vienna has just recently launched three fanpages on the social networking platform Facebook. Besides a general representation of the University on Facebook, there is a page for the Bachelor of Business Administration in Tourism and Hospitality Management and the Master of Business Administration in New Media Technology and Management programs.

The Department of Tourism and Hospitality Management of MODUL University Vienna, the Institute for Tourism and Leisure Studies of Vienna University of Economics and Business and ÖGAF cordially invite you to "Drivers of Cultural Experiences in tourism" - Industry Panel Discussion as a part of the CPTHL 2009 conference at MODUL University Vienna.

This year’s “Best Ph.D. Workshop Paper Award” has been presented to Clemens Költringer from MODUL University Vienna for his work on Information Needs of City Travellers – Investigating the Implications of Consumers’ Information Search and Actual Travel Behaviour.

The PhD Workshop at the 16th International Conference on Information Technology and Travel & Tourism (IFITT | ENTER conference) is a platform for doctoral students undertaking research in the area of Information and Communication Technology in Travel and Tourism.