Bauernfeind's blog

MODUL Research conducted a study investigating the need for a bus stop for bus-group tourists in Vienna’s city center at Stephansplatz. Plans to restructure the space in front of and around St. Stephen’s Cathedral exist. These plans include the removal of the bus stop for bus-group tourists at Stephansplatz. Instead a new bus stop a few hundred metres away, e.g. at Hoher Markt, will be offered.

The Young Hotelier Award is organized by the General Managers Council (GMC) representing the five star luxury hotels at Vienna. The award is aiming at fostering young hoteliers by training them and awarding the most talented one.

MODUL University Vienna is supporting the Young Hotelier Award by holding two workshops

UNWTO World Tourism Barometer2008 will clearly go into the history books as a year of turbulence and contrasts. In the 12 months since UNWTO published its January 2008 edition of the World Tourism Barometer, including forecasts for the year ahead, the growth in international tourist arrivals has slowed drastically worldwide, under the influence of an extremely volatile and unfavourable global economy - due to factors such as the credit crunch, the widening financial crisis, commodity and oil price rises, and massive exchange rate fluctuations. All this has, inevitably, undermined both business and consumer confidence, contributing in turn to the current global recession.

The application of interactive media to destination or cultural attraction websites can enhance the user experience and is likely to increase user satisfaction. Media such as interactive maps, sound, videos or 3D models can engage the user longer on the site, increase variety and fun, facilitate heritage interpretation and offer a better experience to the user while increasing knowledge related to the attraction or destination.

With the online travel market growing significantly, effective e-communication is becoming increasingly important. Research on e-mail communication shows that a timely response to e-mail inquiries and complaints is an element of quality. In the event of a complaint, an answer and the quality of the answer is even more important. This study investigated the e-mail response behavior in two important tourism sectors (airlines and national tourism organizations) through a mystery study.