MBA with a major in New Media and Information Management

The MBA with a major in New Media and Information and Management Management is part of the MBA degree, organized as a two-year part-time program with a special focus on the radical transformation of communication and cooperation processes through new media, both within and across organizations. The program is tailored to industry professionals of different educational backgrounds with an undergraduate degree and a minimum of three years’ experience in a relevant field. All courses are taught in English.

The program

The MBA program sharpens leadership skills by linking proven management methods to new media innovation. The curriculum not only covers general business administration and managerial knowledge including human resources, marketing, finance and operations management, but also offers specific modules on the economic foundations and successful applications of new media. The program draws upon internationally recognized research into social media monitoring and business intelligence solutions, emphasizing their impact on interac-tive marketing, stakeholder engagement, and virtual community building. Seminars with renowned international experts address the advantages and limits of best practice models for electronic retailing, electronic publishing, and online marketing. New forms of virtual communication and collaboration receive particular attention given their remarkable potential to optimize information flows within and across organizations.

Core courses

The business core focuses on fundamental business knowledge, management techniques and leadership strategies. Business core courses are offered in the fields of Leadership, Managing People and Organizations, Corporate Social Responsibility, Entrepreneurship and Innovation, Competitive Analysis, Strategic Marketing, Financial Reporting, and Quantitative and Economic Analysis. Courses in New Media and Information Management cover a range of emerging topics including geospatial and semantic Web technologies, advanced user interfaces, visualization techniques, multimedia applications, mobile services, social software, and content management systems.

Enrichment courses

Examples of new media enrichment courses include New Media Foundations, New Media Business Plans, Intel-lectual Property Rights, Interactive Marketing, Electronic Content Production, Information Retrieval and Se-mantic Web Technologies, Online Collaboration, Virtual Communities and Social Networks, e-Government, Organizational Learning, Recommendation Systems, and Visualization Techniques for Management.

Program structure

The MBA program offers courses on a monthly basis throughout the entire academic year starting in October thru September. Each course involves 2-3 days of interactive seminars led by internationally recognized scholars who convey their expertise and encourage participation through a variety of innovative teaching methods. The schedule is convenient for working professionals with blocked courses taking place on 4-5 consecutive weekdays and weekend-days. MBA students who finish all required courses in the first 12 months of the program can complete their degree in 18 months, with 4 months dedicated entirely to writing the master’s thesis. An extended format also gives participants the option to increase their study time to 24 months, allowing even more scheduling flexibility and additional time to work on an independent, applied research project that becomes the master’s thesis.