tourism

The Tourism and Hospitality Management Department at MODUL University Vienna and PKF hotelexperts recently held the first HTLacademy, a cutting-edge educational program for professionals in the areas of leisure, tourism and hotel management. The inaugural three-day seminar, taught in English, attracted more than 20 consultants within the hospitality branch from Austria, Argentina, Ukraine, France, Russia, Turkey and Germany.

MU faculty member Xavier Matteucci [7] has just returned from Maribor, Slovenia where he participated in the 4th Advances in Tourism Marketing Conference (ATMC) from September 6th to September 8th.

Prof. Anthony Di Benedetto, Professor of Marketing and Supply Chain Management at Temple University, is spending this academic year as a Fulbright scholar at the Vienna University of Economics and Business.

In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors’ first book on analyzing city tourism was published in 1997, tourism marketing still had to prove its ability to utilize advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology.

European Cities Marketing (ECM), the leading network of city tourism organisations in Europe, launched the sixth edition of the European Cities Marketing Benchmarking Report on June 11th, during its Annual Conference in Las Palmas. The report, which was developed by MODUL University Vienna, includes the latest figures about the performance of European Cities in 2009 and illustrates the main trends in city tourism between 2004 and 2009 from 101 European cities.

From April 15-18, 2010, the fourth Future of Tourism Education Summit took place in San Sebastian, Spain. This year 33 representatives of 20 leading universities offering study programs in tourism attended the Summit in order to discuss the future of tourism education. MODUL University Vienna was represented by Professor Dagmar Lund-Durlacher and Professor Karl Wöber.  

From March 25th – 28th, the foremost tourism researchers of Europe gathered for the first time in Vienna to attend the annual conference of the Tourist Research Center (http://trc.aiest.org [18]). The „Who‘s Who“ of tourism research came together not only to discuss current research projects but also the forthcoming challenges for tourism especially with consideration of the difficult economic situation faced today.

Once again MODUL University Vienna will host an important international meeting on tourism research. From March 25 to 28, 2010 the members of the Tourist Research Center (TRC [18]) will gather at this center for international education and research on Kahlenberg for their annual meeting. Founded in the mid 1960s, the Tourist Research Center is a reputable association of Europe’s most important researchers and consultants. The members of this association have a background in economics and other social sciences, and have demonstrated significant involvement in research in tourism.

The final session of the Mentoring class took place on January 26th, 2010 at 04:30 pm. Two groups of students presented on the projects which they worked on with their mentors:

1.) Mr. Oscar del Campo, General Manager, & Mrs. Mag. Viktoria Arnold, Training Manager, Hotel Imperial and Hotel Bristol, Starwood Hotels & Resorts, The Luxury Collection
(main topic of discussion: Branding and implementation of the brand 'The Luxury Collection' in Hotel Imperial and Hotel Bristol)