MODUL University Vienna, in close collaboration with the Wirtschaftsuniversität Wien’s Institute of Tourism and Leisure Studies, investigated the influence of residents’ acceptance of the sport mega event – the EURO 2008 soccer championship. Overall, the advocates had a slight majority of 55% in May 2008, just a few weeks before the beginning of the tournament. Attitudes towards positive effects on the community and national levels show the strongest impact on the degree of acceptance.
