Curriculum
Tourism Focus Courses (all tourism focus courses are compulsory
- Consumer Behavior and Psychology in Tourism and Leisure I
- Consumer Behavior and Psychology in Tourism and Leisure II
- Strategic Marketing for DMOs
- Tourism Marketing Intelligence
- Tourism Services Production
Specialization Topics (4 out of the 9 specialization courses must be completed)
- Strategic City Marketing
- Sustainable Destination Development
- Youth Tourism
- Tourism Management Information Systems
- Environmental Management and Sustainability
- Destination Competitiveness
- International Tourist Flows and Forecasting
- Cross Sectional Knowledge in the Meetings Industry
- Green Business Strategies
- Change Management
- Real Estate Planning and Valuation
- Designing Tourism Experiences
Core Business Courses (all core business courses are compulsory)
- Managing People
- Leadership
- Entrepreneurship and Innovation
- Marketing Management
- Ethics and Corporate Social Responsibility
- Competitive Analysis and Strategy
- Managerial Economics
- Managing Organizations
- Global Markets
- Financial Management
- Operations Management
- Data Analysis and Decision Making
- Controlling
- Financial Reporting
- Information Systems Management
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