Zekan
- M.S. Bozana Zekan
- Researcher and Lecturer
- MODUL University Vienna
- Department of Tourism and Hospitality Management
- (p) +43-1-3203555-418
- (f) +43-1-3203555-903
- (e) bozana.zekan[AT]modul.ac.at
- (w) www.modul.ac.at/thm
- Office Hours
- Tuesday & Thursday 11:00 - 12:00
- Room Number
- 102
- Short Bio
- Bozana Zekan is a researcher and lecturer at the Department of Tourism and Hospitality Management at MODUL University Vienna. Before joining MODUL University Vienna, she gathered various industry experiences while working in Croatia, USA and Ireland. Bozana holds Associate in Applied Science and Bachelor of Science degrees with the major in Hotel and Resort Management from the American College of Management and Technology, Dubrovnik, Croatia which is a division of Rochester Institute of Technology, Rochester, NY. In addition, she also holds Master of Science in Service Management degree from Rochester Institute of Technology, Rochester, NY. Her graduate thesis was "Differentiating a Tourist Destination through Experiences: The Case of Long Lake, the Adirondack Park, New York" where she developed a model to help destinations in diversifying themselves and fighting commoditization. Her research interests are mainly within the field of travel marketing, destinations' competitiveness and differentiation, as well as in meeting management and human resources management.
| Courses at MU Vienna |
|---|
| 0107 Tourism Analysis |
| 0308 Advertising and Marketing Communication |