Tourism and Service Management

TourMIS Users' Workshop 2008 and International Seminar on Forecasting and Strategic Planning

MODUL University Vienna Hosting International Seminars in Tourism

80 delegates, coming from 35 different destinations in Europe, took part in the event about tourism Statistics and Strategic Planning hosted by MODUL University Vienna on September 11 and 12, 2008.

Over the two days, managers, academics, consultants and representatives of governments and international organizations discussed the strategic importance of tourism statistics and forecasting, making this event a remarkable success.

Benchmarking tourism destinations with the Management Information System TourMIS ( has been the prevalent topic on the first day, when Professor Karl Wöber, President of MODUL University Vienna, trained managers of tourism boards in Europe on how to use a marketing information system effectively.

The second day saw international guest speakers from leading tourism organizations, like VisitBritain and TourEspana, alternating on the podium to share knowledge and best practices on strategic planning for the tourism industry. Premise for the meeting was the presentation of the “Handbook on Tourism Forecasting Methodologies”, published by the European Travel Commission (ETC) and the UN World Tourism Organization (UNWTO).

The event, promoted by European Travel Commission, European Cities Marketing (ECM) and the UN World Tourism Organization confirms the role of MODUL University Vienna as leading platform for the international tourism industry.

MU Vienna sincerly thanks the Austria National Tourism Office and the Vienna Tourism Board for sponsoring the event.

Content: Presentations can be download below, in this page.

Media: Conference photos for download are available here.

For any information, please contact:
Ms. Valeria Croce
T: +43 (1) 3203555 414