Mission and Vision

Mission Statement

Modul University Vienna (MU) is an internationally-oriented organization for research and education on tourism, sustainable development, new media technology, and public governance. It was established by the Vienna Economic Chamber of Commerce and approved by the Austrian Accreditation Council in 2007. MU combines a strong academic foundation with a commitment to sustainability and innovation as the key drivers of long-term success. It aims to foster independent and original research and bring the benefits of innovation to the research community and the general public. It also supports and adheres to the principles of the UNWTO Global Code of Ethics for Tourism. MU builds upon an international network of partner universities, commercial enterprises and public institutions. Its faculty comprises renowned Austrian and international scholars who have a strong commitment to develop this young organization into a leading research platform in its fields.

In pursuit of its mission, the university will respond creatively to local, national and global change. It will initiate and support internationalization, lifelong learning, equity and social justice. Modul University Vienna applies rigorous standards of scholarship and promotes the principles of freedom of scientific thought and teaching as well as equal opportunity. Following the tradition of the Modul training center for vocational education, the university commits itself to continuous quality improvement and the extension of its educational programs. First-class education in Tourism and Hospitality Management, Sustainable Development, Public Governance, International Management, and New Media Technology empowers graduates to occupy executive positions world-wide.

Sustainability and Environmental Protection

Sustainability and environmental protection are key principles of Modul University Vienna and it acknowledges and embraces the urgent need for development strategies that meet the needs of the present without compromising the welfare of future generations. Sustainability represents an integral part of the curriculum and research agenda and is also reflected in the daily work flow. The university operates in a manner that minimizes environmental risks and adverse effects on the environment. This includes meeting or exceeding environmental legislation and standards, using energy efficiently, conserving water, preventing pollution, minimizing waste, and using recycled materials whenever possible. MU carefully selects its suppliers and contractors, ensuring that they show a similar commitment to social and environmental principles. Ongoing communication and training builds awareness of these principles among students, faculty, contractors and partners.


Modul University Vienna is Europe’s leading research platform for the tourism industry and for public sector institutions and is the first contact partner when seeking scientifically-based solutions in these fields. It represents a brain pool for the structural development of municipalities, regions, and federal states and possesses an international network of partner universities, commercial enterprises and public institutions. Furthermore, the international university is an attractive partner for international research projects.