MU collaborates with JAM MUSIC LAB University Vienna

Combine Music with Business

Extracurricular short program "Music & Business" starts in October - everyone welcome

Are you passionate about music and want to work in the music industry?

Trying to launch a career in the music business can be a daunting and strenuous road. Mastering your instrument of choice, songwriting, being inspired and creative while also navigating the business side of the industry, will require you to acquire two entirely different set of skills. This course will provide you with a solid foundation to launch your career in the music industry as an artist, manager and/or event specialist. Your journey will include the fundamentals of the music industry i.e., styles and genres, artistic curation, sound design, music production and distribution, to name but a few, and will connect them to the key managerial aspects and structures, needed to succeed in this business.

Additionally, your acquired knowledge will be transferred to live case studies in event planning, in which you will learn what it takes to be successful in the music business, from the perspective of a musician and a manager, and learning and applying skills that are essential for thriving in an ever-changing industry.

Modul University Vienna and JAM MUSIC LAB University are collaborating and will offer a program especially designed for driven personalities who want to start a career in the international music industry. By signing up for this short program you will gain 5 ECTS points, a certificate but most of all valuable knowledge on how to understand, manage and market music and creative property. The courses of the program start in Spring 2022, are held in English only and are delivered live virtual and on either one of the university campuses.

What courses can you expect during your one-semester program:

  • Basics of Musical Styles & Genres

  • Basics of Music Creation, Distribution, & Industry

  • Principles of Artistic Curation

  • Music education & creative practice as transferable skills

  • Communication & Networking

  • Management & Leadership

  • Event Planning

  • Audience Development

Furthermore: Expert lectures by specialists in music production, distribution & management and more.

Who should register?

This course has been designed for students and professionals who have a passion for music and the music industry and wish to base their future career on hands-on business and practical music knowledge. Professionals with work experience are similarly encouraged to apply. We recommend applicants to have a bachelor's degree in Music, Business & Administration, Economics and Hospitality, or equivalent work experience in similar fields. A command of English of minimum B2 is recommended. You don't have to be a student in Austria - everyone is welcome.

Participation fee for the whole semester: EUR 2.700,-

Get the details and enroll:

For further personal contact and enrollment: