Projects

  • Karl Wöber, Irem Önder
    Benchmarking Webanalytics of European Destinations

    Modern day tourism organizations use standard general-purpose software tools, such as Google Analytics to collect and report website statistics. But to the standardized key performance indicators (KPIs) provided by these tools really provide added value? What insights do they provide? How can they be applied in an effective way? It is of outmost importance to find KPIs that are linked to the objectives of every tourism organization. General-purpose tools are good in improving an individual’s website content or for identifying and solving usability issues. However, they are not capable of providing meaningful, industry specific information. Moreover, web analytics need to move from a technology driven, standardized reporting function towards a business objective centered approach, which provides useful information to managers. The purpose of this project is to create a unique platform for destinations, to compare and benchmark their website with other destination websites. In addition, it gives the opportunity to create online marketing projects based on the demographics of their website visitors, compare the number of visitors from source market versus number of website visitors from the same source market, and opportunities for forecasting.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Karl Wöber, Irem Önder

    Date: 01.10.2015 -

    Managed By: MODUL University Vienna

  • Bozana Zekan, Irem Önder, Karl Wöber
    City Tourism Performance Monitors – Methodology of Data Collection in Cities

    Development of an instrument for collecting information about systems measuring city tourism performance worldwide. Data form and questionnaire for the expert interviews with destination management organizations (DMOs) that were developed include the most current, measurable, objective, and replicable information.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Bozana Zekan, Irem Önder, Karl Wöber

    Date: 01.03.2016 - 31.08.2016

    Managed By: MODUL University Vienna

  • Arno Scharl
    Climate Change Collaboratory (Triple-C)

    The Climate Change Collaboratory (Triple-C) aims to strengthen the relations between environmental stakeholders who recognize the need for climate change adaptation and mitigation, but differ in their specific worldviews, goals and agendas. For this purpose, the collaboratory provides tools to manage expert knowledge as well as a context-sensitive environment for creating and editing documents in a collaborative manner. Building upon the award-winning technology behind the Media Watch on Climate Change, the user's semantic context is provided by a real-time synchronization framework for rendering advanced visualizations including information landscapes, geographic projections, and ontology graphs. Innovative survey instruments in the tradition of “games with a purpose” create shared meaning through collaborative ontology building, and leverage the extensive user base of social networking platforms to capture indicators of environmental attitudes, lifestyles and behaviors. Two project workshops help align Triple-C with the research activities of its associate partners, increase the project’s visibility, and foster the collaboration with leading international organizations.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl

    Date: 01.03.2010 - 20.09.2012

    Managed By: Department of New Media Technology

  • Egon Smeral
    Consumption-/Travel behaviour at medium-term economic stagnation

    The study primarily analyzes the consumption/travel behaviour at stagnating/decreasing permanent income. Main focus of the study is the quantification of income/budget shifting from „non-neccessary“ consumer goods (i.e. travels, diverse luxury goods) towards „neccessary“ consumer goods (i.e. expeditures for daily needs) and increased „cautionary saving“ at stagnating/decreasing available personal real income.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Egon Smeral

    Date: 01.03.2016 -

    Managed By: Department of Tourism and Service Management

  • Kristof Tomej
    Danube river cruises: Impacts on the tourism industry of Vienna

    Organisations: MODUL University Vienna

    Author: Kristof Tomej

    Date: 01.09.2016 - 01.07.2017

    Managed By: MODUL University Vienna

  • Arno Scharl
    DecarboNet

    DecarboNet is a research project funded by the European Commission to investigate the potential of social platforms in mitigating climate change. Engaging the public in energy debates and encouraging behaviour change are essential strategies for reducing energy consumption and saving our planet. Studies show that information and technology alone are insufficient for changing behaviour towards more sustainable lifestyle choices, and that what is needed is a combination of socio-technical interventions. How to raise awareness collectively by means of social platforms and how to transform it into behaviour change are some of the challenges addressed by the project’s research agenda. DecarboNet is funded by CAPS (Collective Awareness Platforms for Sustainability & Social Innovation), a FP7 and H2020 research programme of the European Commission to enable new forms of social innovation and leverage emerging network effects by combining social media, distributed knowledge creation and data from the “Internet of Things”, increasing awareness and identifying possible solutions to problems that require collective efforts. Witness emerging DecarboNet technologies in action by exploring the Media Watch on Climate Change, participating in the Climate Challenge, or using the faceted search of the Climate Resilience Toolkit.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl

    Date: 01.10.2013 - 30.11.2016

    Managed By: MODUL University Vienna

  • Astrid Dickinger
    Destinationsimage und die Online-Welt

    Organisations: Department of Tourism and Service Management

    Author: Astrid Dickinger

    Date: -

    Managed By: MODUL University Vienna

  • Dagmar Lund-Durlacher, Hannes Antonschmidt
    Development and test of instruments for sustainability information and communication

    Development and test of instruments for guest information in the field of sustainable food in order to improve the sustainability balance of businesses and to fix the concept of sustainable food in the perception of guests

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Dagmar Lund-Durlacher, Hannes Antonschmidt

    Date: 01.07.2016 - 01.07.2017

    Managed By: Department of Tourism and Service Management

  • Irem Önder, Karl Wöber
    ECM Benchmarking Report

    Tourism organizations need internationally comparable statistical data on the present structure of the industry as well as on historical and future trends. Based on reliable information, strategies and operational plans are implemented, monitored and where necessary, modified in response to feedback from the market. ECM Benchmarking Report covers the information needs of city tourism managers and is based on the data collected by TourMIS. It has a distinct focus on the strategic and competitive position of European city destinations and thus equips destination managers with important trends and recent developments in the European city tourism business. The prime objective of the ECM Report is to convert complex statistical data to easily accessible and comprehensive managerial information mainly by graphical presentation of charts.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Irem Önder, Karl Wöber

    Date: 01.02.2009 -

    Managed By: MODUL University Vienna

  • Lidija Lalicic
    ECM Meeting Statistics Report

    Performance comparison of the meetings industry (corporate and non-corporate)

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Lidija Lalicic

    Date: 01.03.2016 -

    Managed By: Department of Tourism and Service Management

  • Dagmar Lund-Durlacher, Hannes Antonschmidt
    Economic Relevance of Mountain Biking as a Leisure and Tourism Activity

    Mountain biking is seen as one of the core summer tourist activities in Austria in particular in mountainous regions and the bike industry continuously stirs the demand with new bike technologies. A recent debate revolves around the advantages and disadvantages of general opening of public and private owned forests for mountain bikers in Austria. Up to now mountain biking in forests is only allowed after approval of the land owner. The aim of the project was to assess the status quo of mountain biking in Austria as well as consequences of opening the forest tracks for mountain bikers. Potential consequences such as an increased volume of mountain bikers, user conflicts, accidents and security risks were to be evaluated. The expectations of all affected groups (mountain bikers, other nature users, touristic destinations) were examined. Eventually, the economic consequences of an opening were considered.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Dagmar Lund-Durlacher, Hannes Antonschmidt

    Date: 01.07.2015 - 01.09.2016

    Managed By: MODUL University Vienna

  • Arno Scharl, Alexander Hubmann-Haidvogel
    ECOResearch

    The Research Network for Environmental Online Communication (ECOresearch presents and promotes interactive technologies for bringing together stakeholders of different disciplines and geographic regions to explore the design, implementation and evaluation of new media applications that advocate sustainability and the protection of natural ecosystems. Technology showcases such as the Media Watch on Climate Change, the Climate Resilience Toolkit and the Climate Challenge build upon the webLyzard media monitoring and Web intelligence platform, which is continually being extended and refined through research projects on natural language processing, information extraction, visual analytics and semantic technologies. As part of the DecarboNet research project and ongoing collaboration between international partner organizations, the Media Watch on Climate Change is currently being transformed from a news and social media aggregator into a collective awareness platform including advanced support of real-time collaboration among citizens and environmental stakeholders. It also serves as a knowledge repository for the Climate Challenge, a social media competition in the tradition of games with a purpose. The platform was presented in a recent IEEE Internet Computing article, an expert workshop of the United Nations Environment Program (UNEP), hosted by the International Union for Conservation of Nature (IUCN) in Switzerland, and at the 46th Hawaii International Conference on Systems Sciences.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl, Alexander Hubmann-Haidvogel

    Date: -

    Managed By: MODUL University Vienna

  • Sabine Sedlacek
    Energy Efficiency and the Real Estate Economy

    The project examines to what extent energy-saving building methods and / or energy efficiency of buildings are expressed in their market values. Because of lower energy consumption and the associated lower running costs more energy efficient real estate is expected to be preferred by consumers / users and will therefore obtain higher values than less energy-efficient buildings. These higher market prices represent an important market incentive for investment in more energy efficient building methods and utilities. Valuation is an important instrument for the real estate economy. Therefore, first the question is examined whether energy efficiency plays a role in valuation appraisals (and if yes, which). First national and international standards will be examined. Then valuation appraisals, which were used in real estate practice, will be analyzed by means of a content analysis and if necessary a meta analysis. Experts might mention energy efficiency in their appraisals and in the form of anticipated payments consider it in addition to the prescribed elements of the evaluation.

    Organisations: MODUL University Vienna, Department of Public Governance and Sustainable Development

    Author: Sabine Sedlacek

    Date: -

    Managed By: MODUL University Vienna

  • Margarethe Rammerstorfer
    Energy Efficiency Investments – GHG solutions for Europe

    Organisations: MODUL University Vienna, Department of International Management

    Author: Margarethe Rammerstorfer

    Date: -

    Managed By: MODUL University Vienna

  • Bozana Zekan, Karl Wöber
    European Cities Tourism Report

    Comprehensive overview of the European city tourism trends and competitiveness (including the benchmarking case study of 27 cities by applying data envelopment analysis), European air transport, as well as the case studies on low-cost airline services, smart tourism in smart cities, and the sharing economy.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Bozana Zekan, Karl Wöber

    Date: 01.03.2016 - 31.08.2016

    Managed By: MODUL University Vienna

  • Sabine Sedlacek, Andreas Zins, Verena Radinger-Peer
    Evaluierung der Initiativen im Bereich Kulinarik im Rahmen des Programms LE 07-13

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Sabine Sedlacek, Andreas Zins, Verena Radinger-Peer

    Date: 01.01.2014 -

    Managed By: MODUL University Vienna

  • Sabine Sedlacek
    Evaluierung des Wiener Bildungsexports – Aspekte des indirekten Nutzens von Privatuniversitäten anhand des Fallbeispiels der MODUL University Vienna

    Organisations: MODUL University Vienna, Department of Public Governance and Sustainable Development

    Author: Sabine Sedlacek

    Date: -

    Managed By: MODUL University Vienna

  • Ulrich Gunter, Irem Önder
    Forecasting Tourism Demand for Vienna with Google Trends

    The purpose of this study is to investigate whether using Google Trends indices for web and image searches improves tourism demand forecast accuracy relative to a purely autoregressive baseline model. To this end, Vienna, one of the top-10 European city destinations, is chosen as a case example, for which the predictive power of Google Trends is evaluated at the total demand and at the source market levels. The effect of the search query language on predictability of arrivals is considered and differences between seasonal and seasonally-adjusted data are investigated. The results confirm that the forecast accuracy is improved when Google Trends data are included across source markets and forecast horizons for seasonal and seasonally-adjusted data, leaning towards native-language searches. This outperformance not only holds relative to purely autoregressive baseline specifications, but also relative to time-series models such as Holt-Winters and naïve benchmarks, where the latter are significantly outperformed on a regular basis.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Ulrich Gunter, Irem Önder

    Date: 01.10.2014 - 30.06.2015

    Managed By: MODUL University Vienna

  • Lyndon Nixon
    Forstrat Cockpit 2

    The project Foresight-Cockpit 2.0 supplements the preceding project by enabling the analysts to process a greater variety of topics simultaneously and independently. By this, it aims at improving the collaboration between different departments in the development of a common situational awareness based on real-time data. In order to achieve this, it integrates in the system modern methods and tools for social media analysis, which will support the creation, evaluation and deduction of trends and scenarios. Additionally, the improved software will make it easier to translate the results of the analyses in alternative strategic courses of action that are relevant from a national perspective.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Lyndon Nixon

    Date: 01.10.2016 - 30.09.2017

    Managed By: Department of New Media Technology

  • Sabine Sedlacek
    future.scapes - Global Change and its Influence on Landscape and Society- Scenarios of Future Transition and Solution Strategies to Mitigate Negative Effects

    Global change encompasses multiple fields: climate-, economic-, social-, and land use change. Knowledge about local effects of global change is still scarce and afflicted with high uncertainty. It is a crucial challenge for political and civil stakeholders to develop strategies to anticipate and cope with globally induced changes. Future.scapes will examine and downscale global change effects to local and regional level. The research will focus on those most pressing economic, societal and landscape transitions. It aims to support practitioners in recognising, understanding and managing change.

    Organisations: Department of Public Governance and Sustainable Development

    Author: Sabine Sedlacek

    Date: -

    Managed By: MODUL University Vienna

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