Projects

  • Karl Wöber, Irem Önder
    Benchmarking Webanalytics of European Destinations

    Modern day tourism organizations use standard general-purpose software tools, such as Google Analytics to collect and report website statistics. But to the standardized key performance indicators (KPIs) provided by these tools really provide added value? What insights do they provide? How can they be applied in an effective way? It is of outmost importance to find KPIs that are linked to the objectives of every tourism organization. General-purpose tools are good in improving an individual’s website content or for identifying and solving usability issues. However, they are not capable of providing meaningful, industry specific information. Moreover, web analytics need to move from a technology driven, standardized reporting function towards a business objective centered approach, which provides useful information to managers. The purpose of this project is to create a unique platform for destinations, to compare and benchmark their website with other destination websites. In addition, it gives the opportunity to create online marketing projects based on the demographics of their website visitors, compare the number of visitors from source market versus number of website visitors from the same source market, and opportunities for forecasting.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management, Graduate Programs

    Author: Karl Wöber, Irem Önder

    Date: 01.10.2013 -

    Managed By: MODUL University Vienna

  • Bozana Zekan, Irem Önder, Karl Wöber
    City Tourism Performance Monitors – Methodology of Data Collection in Cities

    Development of an instrument for collecting information about systems measuring city tourism performance worldwide. Data form and questionnaire for the expert interviews with destination management organizations (DMOs) that were developed include the most current, measurable, objective, and replicable information.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Bozana Zekan, Irem Önder, Karl Wöber

    Date: 01.03.2016 - 31.08.2016

    Managed By: MODUL University Vienna

  • Arno Scharl
    Climate Change Collaboratory (Triple-C)

    The Climate Change Collaboratory (Triple-C) aims to strengthen the relations between environmental stakeholders who recognize the need for climate change adaptation and mitigation, but differ in their specific worldviews, goals and agendas. For this purpose, the collaboratory provides tools to manage expert knowledge as well as a context-sensitive environment for creating and editing documents in a collaborative manner. Building upon the award-winning technology behind the Media Watch on Climate Change, the user's semantic context is provided by a real-time synchronization framework for rendering advanced visualizations including information landscapes, geographic projections, and ontology graphs. Innovative survey instruments in the tradition of “games with a purpose” create shared meaning through collaborative ontology building, and leverage the extensive user base of social networking platforms to capture indicators of environmental attitudes, lifestyles and behaviors. Two project workshops help align Triple-C with the research activities of its associate partners, increase the project’s visibility, and foster the collaboration with leading international organizations.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl

    Date: 01.03.2010 - 20.09.2012

    Managed By: Department of New Media Technology

  • Kristof Tomej
    Danube river cruises: Impacts on the tourism industry of Vienna

    Organisations: MODUL University Vienna

    Author: Kristof Tomej

    Date: 01.09.2016 - 01.07.2017

    Managed By: MODUL University Vienna

  • Arno Scharl
    DecarboNet

    DecarboNet is a research project funded by the European Commission to investigate the potential of social platforms in mitigating climate change. Engaging the public in energy debates and encouraging behaviour change are essential strategies for reducing energy consumption and saving our planet. Studies show that information and technology alone are insufficient for changing behaviour towards more sustainable lifestyle choices, and that what is needed is a combination of socio-technical interventions. How to raise awareness collectively by means of social platforms and how to transform it into behaviour change are some of the challenges addressed by the project’s research agenda. DecarboNet is funded by CAPS (Collective Awareness Platforms for Sustainability & Social Innovation), a FP7 and H2020 research programme of the European Commission to enable new forms of social innovation and leverage emerging network effects by combining social media, distributed knowledge creation and data from the “Internet of Things”, increasing awareness and identifying possible solutions to problems that require collective efforts. Witness emerging DecarboNet technologies in action by exploring the Media Watch on Climate Change, participating in the Climate Challenge, or using the faceted search of the Climate Resilience Toolkit.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl

    Date: 01.10.2013 - 30.11.2016

    Managed By: MODUL University Vienna

  • Astrid Dickinger
    Destinationsimage und die Online-Welt

    Organisations: Department of Tourism and Service Management

    Author: Astrid Dickinger

    Date: -

    Managed By: MODUL University Vienna

  • Karl Wöber, Irem Önder
    ECM Benchmarking Report

    Tourism organizations need internationally comparable statistical data on the present structure of the industry as well as on historical and future trends. Based on reliable information, strategies and operational plans are implemented, monitored and where necessary, modified in response to feedback from the market. ECM Benchmarking Report covers the information needs of city tourism managers and is based on the data collected by TourMIS. It has a distinct focus on the strategic and competitive position of European city destinations and thus equips destination managers with important trends and recent developments in the European city tourism business. The prime objective of the ECM Report is to convert complex statistical data to easily accessible and comprehensive managerial information mainly by graphical presentation of charts.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management, Graduate Programs

    Author: Karl Wöber, Irem Önder

    Date: 01.02.2009 -

    Managed By: MODUL University Vienna

  • Dagmar Lund-Durlacher, Hannes Antonschmidt
    Economic Relevance of Mountain Biking as a Leisure and Tourism Activity

    Mountain biking is seen as one of the core summer tourist activities in Austria in particular in mountainous regions and the bike industry continuously stirs the demand with new bike technologies. A recent debate revolves around the advantages and disadvantages of general opening of public and private owned forests for mountain bikers in Austria. Up to now mountain biking in forests is only allowed after approval of the land owner. The aim of the project was to assess the status quo of mountain biking in Austria as well as consequences of opening the forest tracks for mountain bikers. Potential consequences such as an increased volume of mountain bikers, user conflicts, accidents and security risks were to be evaluated. The expectations of all affected groups (mountain bikers, other nature users, touristic destinations) were examined. Eventually, the economic consequences of an opening were considered.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Dagmar Lund-Durlacher, Hannes Antonschmidt

    Date: 01.07.2015 - 01.09.2016

    Managed By: MODUL University Vienna

  • Arno Scharl, Alexander Hubmann-Haidvogel
    ECOResearch

    The Research Network for Environmental Online Communication (ECOresearch presents and promotes interactive technologies for bringing together stakeholders of different disciplines and geographic regions to explore the design, implementation and evaluation of new media applications that advocate sustainability and the protection of natural ecosystems. Technology showcases such as the Media Watch on Climate Change, the Climate Resilience Toolkit and the Climate Challenge build upon the webLyzard media monitoring and Web intelligence platform, which is continually being extended and refined through research projects on natural language processing, information extraction, visual analytics and semantic technologies. As part of the DecarboNet research project and ongoing collaboration between international partner organizations, the Media Watch on Climate Change is currently being transformed from a news and social media aggregator into a collective awareness platform including advanced support of real-time collaboration among citizens and environmental stakeholders. It also serves as a knowledge repository for the Climate Challenge, a social media competition in the tradition of games with a purpose. The platform was presented in a recent IEEE Internet Computing article, an expert workshop of the United Nations Environment Program (UNEP), hosted by the International Union for Conservation of Nature (IUCN) in Switzerland, and at the 46th Hawaii International Conference on Systems Sciences.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl, Alexander Hubmann-Haidvogel

    Date: -

    Managed By: MODUL University Vienna

  • Sabine Sedlacek
    Energy Efficiency and the Real Estate Economy

    The project examines to what extent energy-saving building methods and / or energy efficiency of buildings are expressed in their market values. Because of lower energy consumption and the associated lower running costs more energy efficient real estate is expected to be preferred by consumers / users and will therefore obtain higher values than less energy-efficient buildings. These higher market prices represent an important market incentive for investment in more energy efficient building methods and utilities. Valuation is an important instrument for the real estate economy. Therefore, first the question is examined whether energy efficiency plays a role in valuation appraisals (and if yes, which). First national and international standards will be examined. Then valuation appraisals, which were used in real estate practice, will be analyzed by means of a content analysis and if necessary a meta analysis. Experts might mention energy efficiency in their appraisals and in the form of anticipated payments consider it in addition to the prescribed elements of the evaluation.

    Organisations: MODUL University Vienna, Department of Public Governance and Sustainable Development

    Author: Sabine Sedlacek

    Date: -

    Managed By: MODUL University Vienna

  • Margarethe Rammerstorfer
    Energy Efficiency Investments – GHG solutions for Europe

    Organisations: MODUL University Vienna, Department of International Management

    Author: Margarethe Rammerstorfer

    Date: -

    Managed By: MODUL University Vienna

  • Bozana Zekan, Karl Wöber
    European Cities Tourism Report

    Comprehensive overview of the European city tourism trends and competitiveness (including the benchmarking case study of 27 cities by applying data envelopment analysis), European air transport, as well as the case studies on low-cost airline services, smart tourism in smart cities, and the sharing economy.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Bozana Zekan, Karl Wöber

    Date: 01.03.2016 - 31.08.2016

    Managed By: MODUL University Vienna

  • Sabine Sedlacek
    Evaluierung des Wiener Bildungsexports – Aspekte des indirekten Nutzens von Privatuniversitäten anhand des Fallbeispiels der MODUL University Vienna

    Organisations: MODUL University Vienna, Department of Public Governance and Sustainable Development

    Author: Sabine Sedlacek

    Date: -

    Managed By: MODUL University Vienna

  • Ulrich Gunter, Irem Önder
    Forecasting Tourism Demand for Vienna with Google Trends

    The purpose of this study is to investigate whether using Google Trends indices for web and image searches improves tourism demand forecast accuracy relative to a purely autoregressive baseline model. To this end, Vienna, one of the top-10 European city destinations, is chosen as a case example, for which the predictive power of Google Trends is evaluated at the total demand and at the source market levels. The effect of the search query language on predictability of arrivals is considered and differences between seasonal and seasonally-adjusted data are investigated. The results confirm that the forecast accuracy is improved when Google Trends data are included across source markets and forecast horizons for seasonal and seasonally-adjusted data, leaning towards native-language searches. This outperformance not only holds relative to purely autoregressive baseline specifications, but also relative to time-series models such as Holt-Winters and naïve benchmarks, where the latter are significantly outperformed on a regular basis.

    Organisations: MODUL University Vienna, Department of Tourism and Service Management

    Author: Ulrich Gunter, Irem Önder

    Date: 01.10.2014 - 01.06.2015

    Managed By: MODUL University Vienna

  • Sabine Sedlacek
    future.scapes - Global Change and its Influence on Landscape and Society- Scenarios of Future Transition and Solution Strategies to Mitigate Negative Effects

    Global change encompasses multiple fields: climate-, economic-, social-, and land use change. Knowledge about local effects of global change is still scarce and afflicted with high uncertainty. It is a crucial challenge for political and civil stakeholders to develop strategies to anticipate and cope with globally induced changes. Future.scapes will examine and downscale global change effects to local and regional level. The research will focus on those most pressing economic, societal and landscape transitions. It aims to support practitioners in recognising, understanding and managing change.

    Organisations: Department of Public Governance and Sustainable Development

    Author: Sabine Sedlacek

    Date: -

    Managed By: MODUL University Vienna

  • Arno Scharl
    Information Diffusion across Interactive Online Media

    IDIOM is a two-year research project funded by FIT-IT Semantic Systems, a program of the Federal Ministry of Transport, Innovation and Technology in cooperation with the Austrian Research Promotion Agency (FFG) and Eutema Technology Management. IDIOM aims to: - investigate new visual interfaces to create, access and analyze electronic content; - reveal fundamental mechanisms of information diffusion across media with distinct interactive characteristics. Recent advances in collaborative Web technology are governed by strong network effects and the harnessing of collective intelligence through customer-self service and algorithmic data management. As a result, information spreads rapidly across Web sites, blogs, Wiki applications, and direct communication channels between members of online communities who utilize these services. The IDIOM (Information Diffusion across Interactive Online Media) project will support and investigate electronic interactivity by means of a generic, service-oriented architecture. This architecture will include ontology-based tools to build and maintain contextualized information spaces, a framework for analyzing content diffusion and interaction patterns within these spaces, and interface technology that enables users switch between semantic and geospatial topologies. IDIOM introduces Knowledge Planets as a radically new interface metaphor that leverages the new generation of geo-browsing platforms such as NASA World Wind and Google Earth as a front-end for its portfolio of semantic services. Linguists define “Idiom” as an expression whose meaning is different from the literal meanings of its component words. Similarly, the study of information diffusion promises insights that cannot be inferred from individual network elements. Despite growing research interest, the “Web 2.0” is still dominated by prototypes and mash-ups. At the same time, media monitoring and corporate knowledge management projects lack analytical frameworks, focus on one particular medium, or neglect the dual role of users as consumers and producers of information. IDIOM will address these gaps to reveal fundamental mechanisms of information diffusion across media with distinct interactive characteristics, providing a set of generic services to analyze the production and consumption of electronic content simultaneously.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Arno Scharl

    Date: 06.07.2006 - 05.06.2009

    Managed By: MODUL University Vienna

  • Verena Radinger-Peer
    Infrastruktur für technologiebasierte Start-ups: zwischen Angebot und Nachfrage. Die Situation der Region Wien

    Organisations: Department of Public Governance and Sustainable Development

    Author: Verena Radinger-Peer

    Date: -

    Managed By: MODUL University Vienna

  • Lyndon Nixon
    InVID – In Video Veritas

    In video veritas, if we divert the old Latin saying: In video, there is truth! The digital media revolution and the convergence of social media with broadband wired and wireless connectivity are bringing breaking news to online video platforms; and, news organisations delivering information by Web streams and TV broadcast often rely on user-generated recordings of breaking and developing news events shared by social media to illustrate the story. However, in video there is also deception. Access to increasingly sophisticated editing and content management tools, and the ease in which fake information spreads in electronic networks requires reputable news outlets to carefully verify third-party content before publishing it, reducing their ability to break news quickly while increasing costs in times of tight budgets. InVID will build a platform providing services to detect, authenticate and check the reliability and accuracy of newsworthy video files and video content spread via social media. This platform will enable novel newsroom applications for broadcasters, news agencies, web pure-players, newspapers and publishers to integrate social media content into their news output without struggling to know if they can trust the material or how they can reach the user to ask permission for re-use. It will ensure that verified and rights-cleared video content is readily available for integration into breaking and developing news reports. Validated by real customer pilots, InVID will help protecting the news industry from distributing fakes, falsehoods, lost reputation and … lawsuits.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Lyndon Nixon

    Date: 01.01.2016 - 31.12.2018

    Managed By: MODUL University Vienna

  • Lyndon Nixon
    LinkedTV

    The project is an integrated and practical approach towards experiencing Networked Media in the Future Internet. The Web’s original success was the underlying hypertext paradigm built into HTML. Hypermedia has been pursued for quite a while as an extension of the hypertext approach towards video information. But it needs complex video analysis algorithms and is still an issue of research. Television Linked To The Web (LinkedTV) provides a novel practical approach to Future Networked Media. It is based on four phases: annotation, interlinking, search, and usage (including personalization, filtering, etc.). The result will make Networked Media more useful and valuable, and it will open completely new areas of application for Multimedia information on the Web. After 42 months of research and development completed by 12 partners across Europe, the LinkedTV project has produced services, tools and documents, enabling a new generation of TV applications. From the beginning, the project aimed at making the vision of Linked Television become reality. Linked Television is the seamless interweaving of TV and Web content into a single, integrated experience. It is watching the news and getting background information on the stories; it is seeing a painting in a TV programme and identifying the artist and the museum where it hangs. LinkedTV is making this possible and cost-effective for content owners and broadcasters by offering a Platform, which handles the complete end-to-end workflow of video analysis and enrichment as well as personalising to each viewer. The innovative technology identifies the concepts and topics in the TV programme, as well as selecting the most appropriate information and content to present for each concept and topic. Manual curation checks and complements the accuracy of the automated services. Dedicated client applications can be built retrieving the programme enrichments from the Platform, eased by using LinkedTV’s developer toolkit to handle presentation on and synchronisation across screens and devices. The LinkedTV technology is based on research results that extended the state-of-the-art in many areas. New algorithms and methods for automatic decomposition of audiovisual content, the association of content segments with objects and scene labels, text and audio analysis and event and instance-based labelling of content segments have been developed to provide annotations on fragment level. The annotated media fragments are further enhanced by methods of named entitiy recognition and enriched with additional content discovered by Web mining approaches. Research on personalisation and contextualisation resulted in technologies that ensure the relevance of the enrichments for the consumer. With several in-depth user studies the project gathered valuable insights on the interests of TV consumers. This knowledge and also the acquired experience in tool development and platform management are exploited by LinkedTV partners in future projects and consultancy offers. Research results, knowledge and the LinkedTV technology were already successfully shown at events like IFA and IBC and will be further disseminated in future publications, at conferences and workshops, industry events and exhibitions.

    Organisations: MODUL University Vienna, Department of New Media Technology

    Author: Lyndon Nixon

    Date: 01.10.2013 - 31.03.2015

    Managed By: MODUL University Vienna

  • Ivo Ponocny, Christian Weismayer, Sabine Sedlacek
    Living conditions, quality of life, and subjective well-being in regions: A methodological pilot study with explorative interviewing and quantitative measurement

    The economy is growing and growing. But is it growing in the right direction, too? Is the quantitative part the dominant goal or is there demand for a strengthened focus on a qualitative part of the overall development? The Easterlin Paradox suggests that material well-being does not automatically lead to increased happiness. Therefore it is very questionable whether it is possible to measure quality-of-life (QoL) just by taking indicators of material well-being into account. Obviously it is not, as latest research attempts tell us, that more and more effort is taken to fill this vacuum by indicators connected to the subjectively driven part of the story. But this other side of the coin has its handicaps too, as individual self-ratings of happiness are complex constructs influenced by momentary mood, uniqueness of the individual in perceiving life conditions, adaptation processes, and comparison processes based on varying anchor levels. Construct validation studies of subjective well-being (SWB) mainly have to deal with questions like ‘What kind of information can be derived from overall subjective self-ratings?’ This missing link is going to be clarified by cognitive interviewing. First of all, the principle aim is to investigate the respondent’s interpretation of the question itself and afterwards the interpretation of the responses to the questions at hand on the interviewer's side. In the end, responses should be based on improved item material on a lower abstract level that will ease the interpretation of the data collected by SWB questionnaires. After constructing a methodology mix of qualitative and quantitative research for evaluating regional living conditions, concrete concerns of inhabitants with various location-specific influences will be discovered, i.e. booming regions, areas with structural problems such as emigration of labor force or human capital, or geographic characteristics, as well as municipalities of special interest such as eco-villages, well-being regions, children-friendly communities or similar. One primary goal is to derive recommendations for local or national policy makers to most effectively increase the living conditions of citizens, and to help directing those interventions to address the concrete underlying problems or happiness drivers – such as immaterial patterns and green consumption behavior motivated by sustainability issues – of the local citizens. Finally, the optimization of the national average SWB may hopefully act as a major economic and political intention. MODUL University has launched an online questionnaire. The aim is to improve the assessment of how life is in our society and whether or to what extent people gain happiness and satisfaction. The questionnaire takes about 10 minutes contains questions about living conditions, quality of life and subjective well-being. It is about the quality of the local environment, about daily hassles and sorrows, and about many circumstances which may influence our daily mood. Material facts are considered as well as emotions, needs, experiences or basic attitudes towards life. Current international developments in official statistics (such as the “GDP and beyond movement” or the “Stiglitz report”) are the background of this study; the purpose is to provide better tools for assessing the well-being of people and in which way it could be improved. The questionnaire results derived from 1,460 respondents (914 paper-pencil, 546 online) are supported by 500 face-to-face interviews, more than 341 diaries and 20 group discussions at 10 different locations in Austria.

    Organisations: MODUL University Vienna, Department of Applied Statistics and Economics, Department of Public Governance and Sustainable Development

    Author: Ivo Ponocny, Christian Weismayer, Sabine Sedlacek

    Date: 01.01.2011 -

    Managed By: MODUL University Vienna

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