BUILD A SOLID FOUNDATION IN BUSINESS AND MANAGEMENT
In your first year of studies, you will learn the fundamentals of modern business practices. Introductory courses in financial management, business administration, human resource management, marketing, economics, and European business law prepare you for advanced subjects and your future career.
UPGRADE YOUR PROFESSIONAL SKILLS
Successful business requires great communication — further courses will enhance your ability to convey your business ideas and research findings in a professional way. You will boost your communication and presentation skills, improve your academic writing, and further your personal development and networking aptitude. To keep up in the everchanging business environment, you will learn the key concepts and principles of problem solving, critical thinking, decision making, creativity, and teamwork.
DESIGN, DEVELOP AND STAGE INNOVATIVE AND SUCCESSFUL EVENTS
The specialization in Event Management will equip you with the necessary skills and knowledge to design, deliver and assess dynamic events such as concerts, festivals, conferences, conventions and exhibitions. The courses cover the entire events cycle: from the inception of an idea or concept to how to make it happen including professional project management, through the staging phase of an event, to finally evaluating its success in the postevent assessment and critical impact analysis.
This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who have already gained practical education in the tourism and hospitality industry prior to entering the program (via apprenticeship, vocational school, associate degrees, etc.). It is also an excellent choice for students without prior practical education in the tourism and hospitality sector if their primary focus is to pursue a career in event management, tourism businesses, organizations, or related industries rather than a career in the hotel or food service industry.
Click here for an overview of all our bachelor programs.
*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management