BBA Tourism, Hotel Management & Operations
Courses offered in the MODULE Advanced Tourism and Hospitality Management:
- Economics of Recreation, Leisure & Tourism (IL)
- Tourism & Hospitality Business Analysis (LS)
- Latest Trends in Tourism & Hospitality (SE)
- Hotel Property Development & Project Management (LS)
- Destination Management (LS)
- Hospitality Management (LS)
The course aims to help students gain an understanding of economics as a field of study and gain a capacity to consider issues from the perspective of tourism. Students will obtain an understanding of basic concepts and principles of economics, obtain knowledge of major aspects of economic systems, develop a capacity to think analytically and learn how to discuss and write effectively about economics. They will learn how tourism can be managed in order to maximize potential benefits and minimize possible costs. Upon successful completion of this course, students should be able to identify and evaluate trends in tourism demand and to understand and assess the impacts of tourism on local economies.
This course is intended to give an overview of the tourism, hospitality and leisure industry, to get an insight into tourism and hospitality research and to explore topics relevant for the tourism and hospitality industry.
The course focuses on the basic concepts and definitions of tourism and hospitality, its international significance and development. Special characteristics of the tourism and hospitality industry are presented and discussed. Furthermore, an introduction to tourism and hospitality research is given.
The students will be informed about the current situation in the tourism and leisure industry, as well as the latest trends and developments.
The course aims to help students to gain an understanding of hotel project development. All topics will be briefly introduced but reading and research is also necessary. The different levels and stages of development will be highlighted. We will look at the different stakeholders (guests, developers, architects, designers, investors, hotel management, and region) their interests, and how to integrate them into a specific project. Excellence in project development means combining high standards of quality in architecture and functionality with economic efficiency.
This course will give students a basic understanding of the tourist destination system, the development, management and marketing of tourist destinations and the roles of destination management organizations (DMOs).
The course is built on three pillars: structure, processes and finance. First, students will acquaint themselves with the structure of hotel businesses on a macro and a micro level. Next, operational processes in the hotel industry are investigated on the basis of up-to-date knowledge about managing service processes. Finally students will get an overview of the most common tools for financial accounting and controlling in hotel businesses.
IL – Interactive Lecture, SE – Seminar, LS – Lecture/Seminar,
LX – Lecture/Exercise, PT – Practical Training