BSc International Management

Courses offered in the field of International Management:

• Marketing Intelligence (LS)

The Internet is transforming how marketers manage the explosive growth of information. Advances in analyzing user-generated content and business intelligence require significant changes in marketing processes on both the strategic and operational levels. Given the changing nature of marketing and the incorporation of information technology into many aspects of the decision-making process, organizations have to confront new developments in information technology, particularly those with marketing relevance. The broad goal for this unit is to ensure that students (i) understand the evolution of networked information technology and its impact on marketing intelligence, and (ii) have the expertise to leverage the latest methods and tools in a specific business context.

• Foreign Investment Strategies (IL)

This course will focus on the role of FDI flows to emerging economies. It will discuss issues relevant to policy makers in developing countries as well as practical work of investment promotion professionals. The course will draw heavily non the work of development organizations including the World Bank and the United Nations Industrial Development Organization (UNIDO) and place these initiatives             into a theoretical framework.The course is designed to give students an overview of FDI theory and link it to             development theory. This will form the background for analysis of strategic issues that face development professionals and policy makers in developing countries.

• International Economics (IL)

This course covers the basic principles of international economics. The first part of the course provides an introduction to the process of economic globalization. Subsequently the course will discuss the foundations of modern trade theory, with particular attention to the principle of comparative advantage and its limitations. The effect of various trade regulations (including tariffs and non-tariffs measures) will be presented. Finally the course will introduce the balance of payment and address the issue of international financial and monetary transactions.

• Latest Trends in International Management (SE)

Students will familiarize with current issues that managers and scientists identify in international management. Participants will critically reflect suggestions from literature and hands-on experiences from practitioners

• Project Management (LS)

By the end of this course, students should have an overview of relevant project management methods & approaches in the sector of tourism and hospitality and be able to apply this knowledge in practice, know and understand the benefits of modern project management methods and instruments and also understand the relationship to relevant management topics like strategy, organization, leadership, customer relationship, business processes, etc.

• Strategic Planning (LS)

Lecture type:
IL – Interactive Lecture, SE – Seminar, LS – Lecture/Seminar,
LX – Lecture/Exercise, PT – Practical Training