MSc in International Tourism Management
Applied Innovation Management
The purpose of this course is to provide students with a better understanding of the innovation process, highlighting the inherent risks and different strategies for overcoming them. Using a combination of lectures and cases, this course will examine the challenges, mechanisms, and approaches for the management of product innovations. This multidisciplinary course covers substantive topics that are theoretically grounded in the marketing, innovation, strategy, and management literature. Innovation is consistently found to be (one of) the most important characteristic of a firm’s success.
Participants will discuss strategies, structures, people, processes, and cultures that are required to enhance the development of successful new products. In doing so, we will highlight knowledge of where innovation can be found within the organization, how to recognize it, and how it can be used for competitive advantage. In other words, what makes an organization creative and innovative? To successfully complete this course students must contribute to an informed exchange, come to each class prepared, and actively participate.
Dr. Ursula Loisch
Dr. Paul Martin Frenz