MSc in International Tourism Management

Course Description
Topic A: New Media creates a new environment for evolving Business Models. The understanding of important elements of successful Business Models for inclusion in a Business Plan are important first steps to set-up a New Media Company. This unit shows how to attract capital to new Business Models, including:

• Financial Environment
• Development of a Business Model
• Creation of a Business Plan
• Presentation of a Business Model
• Preparation for funding
  
  

Topic B: For the creation of a Business Model and the successful realization of a Business Plan in the field of New Media basic know-how of intellectual property rights is essential. This unit presents all key topics, including:

• Definition of New Media and legal terminology
• Purpose of IP Rights and their advantages and disadvantages
• Specific IP-rights (e.g. trademark law, patent law, copyright law, etc.)
• Contractual basics (Transfer of IP-rights, Legal basics for IP and license contracts, Negotiations)

Learning Objectives
Topic A: Discuss critical success factors for the development of a Business Model, creation of a Business Plan and presentation of a Business Model to relevant parties of the financial community in order to raise funds.

Topic B: Define and discuss diverse Intellectual Property Rights and their scope in the field of New Media. Understand how to deal with the protection and a possible infringement of your company's IP rights. Develop know-how with regard to IP- and license contracts/negotiations and the commercial/legal value of IP rights for a Business Model / Plan.

Teaching Methods

Interactive seminar. Students are expected to actively contribute, to present business ideas and give feedback. Concepts of the topics will be introduced along with real-world Business Models in the technology field and legal environment.

Instructors
Christoph Haimberger
Wolfgang Pfarl

Semester
Fall or Spring