MSc in International Tourism Management
Nature of touristic experience
Design as a foundation for innovation in tourism products
Measurement of touristic experiences
Designing and marketing experiences
This course provides an understanding about the nature of the touristic experience and helps participants to critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences. Having successfully completed this course, participants will demonstrate an ability to integrate resources of information communication technology into the tourism experience design process.
Prof. Daniel Fesenmaier
Fall or Spring