MSc in International Tourism Management
Designing Tourism Experiences
Course Description
Experience economy
Nature of touristic experience
Design as a foundation for innovation in tourism products
Measurement of touristic experiences
Designing and marketing experiences
Learning Objectives
This course provides an understanding about the nature of the touristic experience and helps participants to critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences. Having successfully completed this course, participants will demonstrate an ability to integrate resources of information communication technology into the tourism experience design process.
Instructor
Prof. Daniel Fesenmaier
Semester Offered
Fall or Spring
