MSc in International Tourism Management

Designing Tourism Experiences

Course Description

Experience economy

Nature of touristic experience

Design as a foundation for innovation in tourism products

Measurement of touristic experiences

Designing and marketing experiences  


Learning Objectives

This course provides an understanding about the nature of the touristic experience and helps participants to critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences. Having successfully completed this course, participants will demonstrate an ability to integrate resources of information communication technology into the tourism experience design process.    


Prof. Daniel Fesenmaier


Semester Offered
Fall or Spring