MSc in International Tourism Management

Course Description

This course focuses on various topics such as the different types of innovations (product vs. process, pull vs. push, radical vs. incremental, etc.), as well as the traits, skills, biases, and problems of entrepreneurs. Students will discover how markets are driven by innovation and take part in an interactive discussion of the resistance against innovation and ways to overcome resistance.

Learning Objectives

By the end of the course the student will be able to:

• understand the importance and influence of an innovative environment upon entrepreneurship and economic growth
• understand the link and similarities between entrepreneurship (mostly in start-ups) and intrapreneurship (in existing firms)
• use theoretical background, best practice examples and analytical tools
• gain cross-functional insights into the situation and needs of innovative/entrepreneurial people/organizations
• understand requirements and key factors of success for innovation and an entrepreneurial mind set
• apply insights from cases, exercises, and in-class discussions to one’s own local working situation

Instructor
Dr. Paul Frentz

Semester Offered
Fall or Spring