MSc in International Tourism Management

Media Asset Management and Utilization

Course Description
Nowadays enterprises need to deal increasingly with the challenges that arise through the creation and management of audiovisual materials. Not only media heavy industries such as broadcasters, archives and producers – who have to react to quickly moving trends in the media landscape – but any enterprise today must deal with producing and using growing amounts of audiovisual material both for internal use and in marketing and distribution. This course will look at how the management and re-use of audiovisual content is changing for the modern enterprise, highlight key technologies and trends, and examine collaboratively how future business can leverage audiovisual material and benefit from a better media management and re-use strategy.  

Learning Objectives
By the end of the course, students will be able to:

  • Plan from a business perspective how  to better leverage company audiovisual assets 
  • Have a better understanding of trends and developments in the online media market
  • Respect digital rights both in the use of their companies own audiovisual assets and in the re-use of audiovisual assets acquired from other organizations 

Course Instructor
Lyndon Nixon

Semester Offered
Fall or Spring