Master in International Tourism Management

Top Quality Program. This program is accredited by the United Nations World Tourism Organization’s (UNWTO) TEdQual Certification System, which focuses on the efficiency of the academic system as well as the industry relevance of the education and students’ needs regarding employability.

Tailor made education for your next career steps. Students from diverse academic and professional backgrounds are welcome in MU's International Tourism Management program. The program currently hosts students with backgrounds in the humanities, social sciences, natural sciences, and business. MU's admissions team counsels students from non-traditional backgrounds on what courses they might need to take in order to succeed in the MSc program.

From foundation to specialization. The program offers courses designed to introduce students to the core of tourism management. Furthermore, MU students have access to cutting-edge specializations that will enhance their employability in up-and-coming sectors such as sustainable tourism, as well as digitization and tourism.

We want you to ask questions. Learn about the relationships between the principles of innovativeness, sustainability and destination management, from accredited industry experts. Do you want create memorable experiences for tourists while balancing economic, environmental, and social interests? This degree will prepare future managers to enter one of the most exciting and fast developing sectors worldwide. You will engage with cutting-edge topics such as experience design, the sharing economy, smart cities, innovation in recommender systems and online booking platforms, as well as virtual reality-enhanced tourism experiences. Building on recent developments in new media technology, you will learn to critically analyze the impact of technology on tourism destinations and societies. Develop your research skills, strategy design, implementation, and organizational management, and learn how to apply corporate social responsibility in the global business environment.

From the classroom to practical experience. The program challenges MSc students to grow and develop from students to industry players by introducing them to carefully selected mentors in the industry excellence program. Furthermore, Modul Career offers a network of more than 700 partners in tourism and hospitality to kick start our students’ careers.

Meet leading scholars. Modul University employs many of the leading scholars internationally in the fields of information technology & tourism and sustainable tourism. They are involved in EU-funded and national research and industry projects, giving you unique insight into vanguard areas such as e-tourism, forecasting, smart cities, sustainable food, city tourism, and tourism economics. The MU faculty is also part of various advisory boards and strategy groups including the UNWTO, European Cities Marketing and the European Travel Commission. Additionally, the university is a partner of the World Tourism Forum Lucerne. Learning in this rich educational environment will prepare you for the international stage, providing you the skills you need for an outstanding tourism career. This degree also provides the foundation and qualification for you to continue your studies in a PhD program.