Master the art of digital marketing. With the rise of smartphones, video games, tablets, social networks, and other forms of devices and new media, organizations are changing the way they communicate with customers and how they market their products and services. Meaningful online presence is more important than ever — master the art of influencer marketing and management, co-branding, creating Instagram and other social media campaigns and how to obtain and analyze big data.
Gain future oriented skills. This specialization is designed to give you the knowledge and skills to successfully navigate in this ever-changing landscape. You will gain in-depth subject knowledge of the information and communication technology sectors, social media marketing, mobile strategies, consumer behavior, business intelligence, SEO/SEM, web analytics, branding, intellectual property rights, and big data, opening doors for you to become a digital marketing manager in a variety of industries.
Expand your knowledge in social media management, SEO/SEM, mobile strategies, storytelling & branding and web analytics. This specialization opens doors for you if you want to work as digital marketing or social media manager in various industries.
The specialization in Digital Marketing requires the completion of 15 ECTS, which must be completed with:
All from the following:
Any from the following:
- Search Engine Optimization and Marketing
- Big Data and Decision Making
- Storytelling & Branding
- Designing Tourism Experiences
- Big Data and Decision Support
- Recommender Systems
All courses are 3 ECTS. This specialization may be taken by Master of Business Administration, Master of Science in Management and Master of Science in International Tourism Management students. Courses are subject to change and may vary year to year.