General MBA / Overview

Enrichment Courses

Enrichment courses are a unique opportunity to personalize the MBA program to match the student's career and interest in the following fields:

To qualify for a specialization, students must take at least 5 courses (15 ECTS) from their area of specialization. One additional course (3 ECTS) can be taken from a different specialization. For those students deciding to complete the General MBA it is possible to choose from a selection of enrichment courses from all fields.

Enrichment courses are subject to change and may vary from year to year. 

This specialization requires the completion of 15 ECTS, which must be completed with:

All from the following:

Digital Consumer Behavior
Social Media Marketing
Interactive Marketing

Any from the following:

Search Engine Optimization and Marketing
Storytelling and Branding
Designing Tourism Experiences
Big Data and Decision Support
Recommender Systems

This specialization requires the completion of 15 ECTS, which must be completed with:

Any from the following:

Social Entrepreneurship
Entrepreneurship Capstone (6 ECTS)
Strategic Management
Financing New Ventures
Executive Leadership
Managing Start Ups

No more than one from the following:

Big Data and Decision Support
Network Analysis for Business

This specialization requires the completion of 15 ECTS, which must be completed with:

All from the following:

Smart Destinations
Designing Tourism Experiences
Storytelling and Branding
The Sharing Economy

Any from the following:

Search Engine Optimization and Marketing
Interactive Marketing
Social Media Marketing
Digital Consumer Behavior
Big Data and Decision Support
Hotel Real Estate Planning and Valuation
Recommender Systems

This specialization requires the completion of 15 ECTS, which must be completed with:

Any from the following:

Social Entrepreneurship
Green Business Strategies
Different Dimensions of Sustainable Development
Economic Development Strategies and Policies
EU Governance: Institutional Setup and Lawmaking
EU Governance: Budget and Policies

No more than one from the following:

Big Data and Decision Support
Network Analysis for Business