General MBA / Overview
Social Media Marketing
This course builds upon an 8 step planning cycle that helps ensure the development of a successful SMM plan. Apart from conceptual foundation and practical techniques necessary this course also provides frameworks for the identification of the target markets and audiences and communication strategies. The bulk of this course is dedicated to learning how specific marketing tactics are deployed through social media and mobile web platforms. Extensive consideration is given to measuring the progress made in objectives and demonstrating return on investment.