General MBA / Overview
Fusions: Real Estate Operations for Hospitality and New Business Ideas
The aim of this course is to develop students’ understanding of the key concepts and principles of hospitality services valorizing corporate real estate and vice versa new functions (co-working e.g.) valorizing hotels.
To successfully complete this course students must:
- Recognize social, economic and technological trends
- Identify new business opportunities for hospitality services when fusing/merging with other functions
- Take first steps to implement the business ideas consequent, based on an understanding of own personal capabilities and interests