The MBA Program at Modul University
The aim of this course is to develop students’ understanding of the key concepts and principles of Entrepreneurship.
After completing this course, students will have the ability to:
- Critically reflect on modern approaches to entrepreneurial management.
- Understand the importance of theory for entrepreneurial management practice.
- Reflect on basic entrepreneurship theories and their practical relevance.
- Find and assess the quality of latest entrepreneurship and innovation research.
- Connect theory with the collection of primary and secondary data in order to better understand how companies deal with specific challenges of entrepreneurial management.
- Obtain the ability to independently conceptualize an idea or strategic measure for an enterprise.
- Learn to summarize their findings in a conclusive and professional document.
Detailed Course Content
In a business environment characterized by globalization, rapid technological change as well as rapidly changing customer needs, organizations need to act increasingly entrepreneurial to maintain their competitive advantage. This business environment also continuously facilitates entrepreneurial opportunities for both established firms and individuals. In order to exploit these opportunities, both managers of incumbent firms and entrepreneurs do not only need to identify these opportunities but gather relevant information to base their decisions on solid data.
In this course, specific aspects of entrepreneurial management which are currently intensively debated among scholars and practitioners alike will be discussed. Such aspects include entrepreneurship as a field of research and practice, dynamics of innovation, the recent trend towards the democratization of innovation and emerging organizational forms for innovation.
Students will therefore gain an understanding on how established firms can increase their innovativeness by facilitating entrepreneurial thinking and acting of their employees and how to gather data from external sources.