Master in Business Administration
Health Tourism and Hospitality
Course Description
The aim of this course is to develop students’ understanding of the key concepts and principles of health tourism and hospitality as a complex approach of combining wide range of health related services with travel and hospitality components.
To successfully complete this course students must:
- Understand the complex nature of health tourism and hospitality services
- Recognize the role of cultural traditions and natural resources in creating health tourism and hospitality provision
- Be able to critically analyze resources and assets that may be used in health tourism and hospitality
- Acquire knowledge and skills that can be translated