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Specialization in Digital Marketing and Social Media

Why complete a specialization in Digital Marketing and Social Media?

Sharpens leadership skills by linking proven management methods to new media innovation, offering specific modules on the economic foundations and successful applications of digital marketing and social media.

The program draws upon internationally recognized research into social media monitoring and business intelligence solutions, emphasizing their impact on interactive marketing, stakeholder engagement, and virtual community building.

Seminars with renowned international experts address the advantages and limits of best practice models for electronic retailing, electronic publishing, and online marketing.

New forms of virtual communication and collaboration receive particular attention given their remarkable potential to optimize information flows within and across organizations.

Careers include:

  • Social media manager
  • Information systems manager
  • Marketing manager
  • IT project manager
  • Media planner
  • Market researcher
  • Web content manager 


The business core focuses on fundamental business knowledge, management techniques and leadership strategies. Core Courses include Financial Management and Reporting; Leadership; Managing People, Teams and Organizations; Entrepreneurship; Innovation; Project Management; as well as Digital Marketing.

For more information on the MBA Core Courses please click here.

Enrichment courses that complement but are not exclusive to this specialization area: