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Specialization in Innovation and Experience Design for Tourism

Why complete a specialization in Innovation and Experience Design for Tourism?

Focuses on the complexity of tourism planning, provides perspectives on tourism, global trends and issues, the tourism value chain, development theory and impact analysis.

Suitable for students who are aspiring to leadership roles in the tourism industry or who want to start up their own businesses in this industry.

Develops student’s careers towards senior managerial positions by focusing on problem solving, data-driven decision making, strategic business planning and leadership development.

Succeed in careers where tourism planning, securing finance, marketing, negotiating with government authorities, developing policies, improving tax regimes, and sustaining an environment conducive to tourism development, is highly desirable including positions as:

  • Hotel and Resort managers
  • Restaurant managers
  • Event manager
  • Travel agent
  • Hospitality consultant
  • Sales and marketing manager 


The business core focuses on fundamental business knowledge, management techniques and leadership strategies. Core Courses include Financial Management and Reporting; Leadership; Managing People, Teams and Organizations; Entrepreneurship; Innovation; Project Management; as well as Digital Marketing.

For more information on the MBA Core Courses please click here.

Enrichment courses that complement but are not exclusive to this specialization: