Doctorate in Business and Socioeconomic Sciences

Research Profile Ulrich Gunter, PhD

Ulrich Gunter
Associate Professor, Dean of the Professional School
Department of Tourism and Service Management

Research Interests
Ulrich's research interest is in applied econometrics, with a particular focus on time-series analysis (including forecasting) and panel-data analysis. His current primary fields of thematic interest are tourism economics and economic aspects of sustainability, while his earlier research focused on macroeconomics, monetary policy, and financial stability. Ulrich's research has been published in leading international scholarly journals (e.g., Annals of Tourism Research, Applied Economics, Current Issues in Tourism, Empirical Economics, Forest Policy and Economics, Global Environmental Change, International Journal of Tourism Research, Journal of Forecasting, Journal of Sustainable Tourism, Journal of Travel Research, Technological Forecasting and Social Change, Tourism Economics, or Tourism Management), and has received external funding from various bodies (e.g., Austrian Research Promotion Agency (FFG), Erasmus+ Higher Education, ESPON, European Commission, Hochschuljubiläumsstiftung der Stadt Wien, or Vienna Economic Chamber). Ulrich is a member of the editorial boards of the journals Annals of Tourism Research Empirical Insights, Forecasting, Journal of Travel Research, Tourism Analysis, and Tourism Economics, and founding co-editor of the Modul University Working Paper Series. He is Vice Chair of the Tourism and Hospitality Section (THS) of the International Institute of Forecasters (IIF), and a member of the Computational and Financial Econometrics Network (CFE) and the International Association for Tourism Economics (IATE).

Tourism Economics
Within the field of tourism economics, Ulrich has mostly concentrated on topics in tourism demand analysis and forecasting for different geographical levels, which also includes the city level. In addition to investigating novel aspects of the contributions of traditional explanatory variables of tourism demand by applying state-of-the-art methodology, exploring the predictive power of ‘new’ indicators that measure the digital footprint of Internet users in a tourism context (e.g., Google Analytics, Google Trends, Instagram metadata (emotions and engagement), likes of posts on DMO Facebook pages, web sentiment indicators, etc.) has also piqued his interest. Recently, Ulrich has analyzed several aspects of the sharing economy such as identifying and quantifying the determinants of Airbnb demand, of Airbnb prices in a spatial context, or of the prestigious Airbnb ‘superhost’ status, as well as investigating the competitive standing of the Airbnb sector across European cities. Currently, his aim is to integrate global air passenger demand forecasting into the tourism economic literature and to improve hotel room demand forecasts at the city and hotel class levels. Several aspects of the impact of the COVID-19 pandemic on tourism and Airbnb demand (e.g., resilience of destinations) have also been on his research agenda.

Economic Aspects of Sustainability
Within the field of economic aspects of sustainability, Ulrich has worked on topics in sustainable tourism, sustainable land use, and commodity financialization. Pertaining to sustainable tourism, he has worked on quantifying the contribution of international ecotourism to traditional economic development as well as to traditional and comprehensive economic convergence (conditional beta convergence) in the Central American and Caribbean region. Concerning sustainable land use, Ulrich has contributed to the investigation of the role of Indigenous Peoples’ and local communities’ land rights in agricultural expansion / land sparing in Latin America, both in a static and a dynamic panel-data context. The integration of these two topics and streams of literature was successfully carried out as well, highlighting the importance of stakeholder engagement to achieve the intended land-sparing objectives of ecotourism in Latin America. Currently, he is working on the estimation of transportation-related CO2 emissions of European city tourism within a decision support system and on a study analyzing the impact of extreme traders’ positions on futures prices of several commodities of the Global South.